PURPOSE OF JOB:
Lead HEINEKEN Taiwan's corporate, brand, sustainability and selected internal communications agenda to build reputation, support business growth and strengthen our license to operate. The role is responsible for developing a coherent company narrative, translating business and audience insights into compelling stories, and delivering integrated communications across earned and owned channels.
This is a manager role that combines strategic counsel, content leadership, media relations, sustainability communications, issues management and hands-on execution. The position works closely with Marketing, Commercial, People and Supply Chain, advises senior leaders, and manages external agency partners to deliver measurable reputation and business impact.
1. Corporate and brand communications
- Own HEINEKEN Taiwan's overarching narrative across business performance, local contribution, sustainability, people and responsible consumption.
- Design and execute integrated Corporate Affairs initiatives across earned and owned channels, ensuring message consistency, disciplined delivery and measurable impact.
- Create clear, high-impact media materials, executive communications, thought-leadership content and corporate social content in Chinese and English.
- Build trusted relationships with priority journalists, editors, content creators and other external influencers; proactively generate earned attention.
- Partner with Marketing and Commercial teams to turn brand initiatives into locally relevant stories that build reputation, consideration, preference and purchase intent.
- Advise senior leaders on positioning and external visibility, and prepare spokespeople through briefings, talking points, Q&As and media coaching.
- Strengthen HEINEKEN Taiwan's licence to operate and position the company as a trusted, responsible and relevant contributor to Taiwan.
2. Sustainability communications and stakeholder engagement
- Translate HEINEKEN's Brew a Better World ambitions into clear local priorities, annual communications plans and coordinated cross-functional action.
- Turn sustainability performance and proof into credible stories that strengthen corporate reputation and stakeholder trust.
- Build partnerships and engage government, NGOs, industry associations, business partners, communities and other external stakeholders to advance shared sustainability priorities.
- Coordinate sustainability communications across corporate, brand and stakeholder priorities, ensuring credible proof points, clear ownership and alignment with regional and global narratives.
3. Internal communications and employee engagement
- Lead selected internal communications, including leadership messages, town halls, organizational updates, employee storytelling and change communications.
- Translate strategy and change into clear messages that help employees understand the direction, the rationale and their role in delivery.
4. Issues and crisis preparedness
- Monitor emerging issues, assess reputation risk and escalate early with clear recommendations.
- Lead crisis communications planning with the Corporate Affairs Director and cross-functional teams.
- Prepare scenario plans, stakeholder maps, holding statements and Q&As, and coordinate fast, accurate responses when issues arise.
- Turn incidents and simulations into concrete improvements in plans, tools and organizational readiness.
5.Data-driven reputation management
- Turn consumer, media, social listening and search insights into clear audience, message and channel choices.
- Set clear, measurable reputation objectives and use performance data to strengthen corporate and brand communications, tracking impact on trust, sentiment, brand consideration and purchase intent together with CMI.
EDUCATION/QUALIFICATIONS
- Minimum 7 years of experience in corporate communications, brand PR, integrated communications, media relations or a related field; agency experience is an advantage.
- Proven ability to turn business and audience insights into focused communications strategies and measure impact beyond media coverage.
- Track record of creating stories that earn attention, strengthen reputation and advance corporate or commercial objectives.
- Advanced AI and visual communication skills, with the ability to transform complex information into clear, concise and compelling content and presentations.
- Excellent project, agency and budget management skills; able to operate independently in a fast-moving, matrix organization.
- Experience in FMCG, consumer brands or another regulated industry is preferred; crisis communications experience is a strong advantage.
CRITICAL CAPABILITIES AND MINDSET
- Ownership and agility - combines an entrepreneurial mindset with disciplined delivery, measurement and continuous learning.
- Influence and collaboration - builds trust across senior leaders, functions, agencies and external stakeholders.
- Commercial curiosity - understands how communication can influence both reputation and consumer choice.
- Analytical storytelling - finds the human truth in data and turns it into a simple, compelling narrative.
- Creative courage - challenges conventional approaches and develops ideas that can earn attention credibly.
- Integrity and responsibility - protects trust and applies sound judgment in all corporate and brand communications.
PERSONAL QUALITIES AND HEINEKEN BEHAVIOURS
- Independent, resilient and comfortable working with ambiguity.
- Results-oriented with a strong drive to win and deliver measurable impact.
- Hands-on, detail-oriented and able to move from strategy to execution.
- Agile in action and change, with the ability to prioritize and adapt quickly.
- Strong ONE team spirit, with a company-first mindset.
- Collaborative and trusted by internal and external stakeholders, with high integrity and sound judgement.
