Job Description

Role Overview

As the Strategy Planning & Client Growth Expert for Alibaba.com, you will serve as the growth engine and strategic architect driving merchant expansion across the region. This role bridges high-level strategic planning with hands-on operational execution—identifying market opportunities, optimizing conversion funnels, and scaling seller success across the platform.

What You'll Do

1. Strategic Growth Leadership: Define, build, and execute the annual and quarterly merchant growth strategies to achieve key platform expansion and revenue targets.

2. Funnel Optimization & Efficiency: Architect end-to-end acquisition funnels—from targeted lead generation to sales conversion—leveraging data to eliminate friction and improve ROI.

3. Integrated Go-To-Market (GTM) Campaigns: Design and lead high-impact marketing initiatives, including seller summits, promotional programs, and growth incentive mechanisms to boost merchant onboarding and long-term retention.

4. Data-Driven Performance Management: Establish rigorous analytical frameworks and dashboards to track funnel metrics, measure campaign impact, and dynamically iterate growth tactics.

5. Cross-Functional Collaboration: Partner closely with regional product, sales, marketing, and global strategy teams to align resources, optimize operational workflows, and enhance the overall seller experience.

Why Join Us

1. Influence regional strategy for the world's leading B2B cross-border e-commerce platform.

2. Fast-track career visibility with direct exposure to executive leadership and global cross-border ecosystems.

3. High-impact environment where data-driven ideas quickly translate into large-scale execution.

Requirements

1. Experience: 3-5+ years of strategic growth, business operations, or digital marketing experience. Background as a Management Associate (MA) in a global tech enterprise or experience at a tier-one management consulting firm is strongly preferred.

2. Domain Expertise: Deep understanding of B2B e-commerce ecosystems, cross-border trade, or SaaS seller growth operations.

3. Analytical & Strategic Mastery: Proven track record of leveraging complex data to unlock growth levers and turning ambiguous market signals into structured execution plans.

4. Execution & Influence: Self-driven project manager capable of steering cross-functional stakeholders in a fast-paced, matrixed environment.

5. Global Mindset: Native or professional fluency in both Mandarin and English to collaborate effectively across regional and global teams.