Sr. Regional Digital Marketing & E-Commerce Specialist, APAC

Vision & Strategic Impact

To elevate regional digital marketing from a traditional support function into a proactive revenue growth engine. In this role, you will champion a data-driven culture across APAC by leveraging Salesforce CRM and cross-channel marketing analytics. Your ultimate mission is to build high-converting lead generation funnels, turn digital engagement into Qualified Sales Leads (QSLs), and empower country heads (NS Heads) with actionable growth strategies that fuel business expansion across the region.

Role Purpose

Independently architect and execute data-driven regional digital marketing strategies with a primary focus on full-funnel demand generation and CRM optimization. Be able to leverage Salesforce CRM and marketing analytics to build lead generation funnels, drive MQL-to-QSL conversions, and formulate actionable growth strategies, and collaborate with APAC country heads with data insights, optimize e-commerce GTM performance, and maximize digital ROAS and revenue velocity.

Key Responsibilities

CRM Strategy & Pipeline Creation (Salesforce):

• Architect end-to-end B2B and B2C demand generation funnels within Salesforce CRM, driving automated lead nurturing workflows to accelerate movement from lead capture to Qualified Sales Leads (QSL).
• Establish granular Lead Scoring matrices, database segmentation, and seamless lead handover/routing mechanisms to empower local sales teams across APAC.

Data Analytics, Attribution & Strategic Direction:

• Utilize advanced analytics (GA4, GTM, Salesforce reporting, cross-channel attribution modeling) to identify regional market opportunities and shape APAC-wide digital roadmaps.
• Provide persuasive, data-backed strategic guidance and OMO frameworks to NS Heads across APAC, aligning local targets with regional digital initiatives.

Consumer GTM & Regional E-Commerce Growth:

• Execute digital Go-To-Market (GTM) operational plans for consumer product launches (specifically LCD monitors).
• Oversee regional e-commerce channel positioning, conversion rate optimization (CRO), and full-funnel digital media campaigns to maximize ROAS and traffic acquisition.

Digital Infrastructure, Search & AI Workflow Integration:

• Execute continuous SEO/SEM performance audits across regional web infrastructures to fuel top-of-funnel traffic.
• Implement innovative AI tools (e.g., ChatGPT, Claude, Midjourney) for copywriting, creative drafting, and data analysis to optimize operational efficiency and campaign iteration speed.

Qualifications & Experience

• Education: Bachelor's or Master's degree in Marketing, Business Administration, Information Management, or related fields.
• Years of Experience: 5+ years of hands-on experience in data-driven digital marketing, performance marketing, CRM operations, or e-commerce growth.
• Industry Background: Industry background in Consumer Electronics, LCD displays, or IT hardware is strongly preferred.
• Language Proficiency: Professional fluency in English (both written and spoken) for regional cross-functional collaboration, presentation, and reporting.

Special Experience & Technical Skills

• Salesforce CRM & Pipeline Management: Hands-on experience in Salesforce CRM, including lead routing workflows, database segmentation, lead scoring setup, and QSL conversion tracking.
• Data Analytics & Attribution: Proficiency in GA4 setup, GTM tag management, dashboard reporting, and multi-channel attribution modeling.
• Performance Marketing & ROAS: Proven ability to run full-funnel paid media campaigns (Meta, Google Ads) with a focus on ROAS optimization.
• E-Commerce & CRO: Experience in e-commerce platform management, product listing optimization, and conversion rate optimization.
• AI Tools & Workflow Efficiency: Ability to leverage generative AI tools to enhance productivity in content generation and analytics.

Preferred Qualifications

• Amazon Management: Proven experience with Amazon platform management (e.g., Amazon JP, Amazon AZ, A+ content generation) is preferred.
• GTM Operations: Proven experience in executing Go-to-Market (GTM) operational plans or new product launches in the consumer tech space is preferred.