About The Company
Our client is building a new-generation digital platform for the Taiwan market, redesigning the content and community experience from the ground up with AI capabilities deeply integrated across product and marketing. The platform is in its early stage, with a clear roadmap toward monetization and ecosystem expansion.
Position: Sr.Product Marketing Analyst
We are helping our client find a data-driven, insight-led Product Marketing Analyst who can design and optimize the full marketing funnel — from potential user to activation, retention, loyalty, and organic growth.
In the platform's early stage, you will focus on solving the cold-start problem: recruiting early users, designing the right incentives, and driving the platform to critical mass. As the platform scales, you will continuously optimize conversion rates, improve retention, and build a sustainable organic growth engine.
Core Responsibilities
- Design and optimize the full marketing funnel (Acquisition Activation Retention Loyalty Organic Growth)
- Cold-start strategy: early user recruitment, incentive design, and driving the platform to critical mass
- CDP-based user segmentation and personalized marketing across Email, Push, and In-App messaging
- Market research, competitive analysis, and user interviews — translating insights into actionable marketing strategy
- Build KPI tracking frameworks and data reports to support decision-making
Required Skills
- CDP (user segmentation / behavioral analytics) | Tools: Segment
- Marketing automation tools: Braze, HubSpot, Iterable, MailChimp
- Analytics tools: GA, Amplitude, Mixpanel, Looker, SQL
- Strong cross-functional collaboration skills
Nice to Have
- Experience growing platform, two-sided marketplace, or community products
- Experimentation mindset: hypothesis-driven testing, A/B testing, rapid iteration
關於客戶
我們的客戶正在打造一個面向台灣市場的新型態數位平台,核心圍繞內容與社群體驗重新設計,並將 AI 能力深度融入產品與行銷流程。平台目前處於早期發展階段,未來有明確的商業化與生態延伸規劃
職位:資深產品行銷分析專員(Product Marketing Analyst)
我們正在協助客戶尋找一位能以數據為核心、以產品洞察為驅動,並能打造高效行銷漏斗的產品行銷分析專員。
在產品成長初期,你將專注於突破冷啟動問題,快速累積早期用戶並推動平台達到臨界規模;在成長階段,你將持續優化轉換率、提升留存,並打造可持續的自然成長引擎。
核心職責
- 設計並優化完整行銷漏斗(獲客 啟動 留存 忠誠 自然成長)
- 冷啟動策略:早期用戶招募、誘因設計、推動平台達到臨界規模
- CDP 用戶分群 + 個人化行銷(Email/推播/App 內訊息)
- 市場研究、競品分析、用戶訪談,轉化為可執行的行銷策略
- 建立 KPI 追蹤框架與數據報告,支援決策
必備技能
- CDP(用戶分群/行為分析)|工具:Segment
- 行銷自動化工具:Braze、HubSpot、Iterable、MailChimp
- 分析工具:GA、Amplitude、Mixpanel、Looker、SQL
- 強跨部門協作能力
加分項
- 平台型/雙邊市場/社群產品成長經驗
- 實驗文化:假設驅動測試、A/B 測試、快速迭代
