Sr. Product Marketing Analyst (sr. role-lead role)
Sr. Product Marketing Analyst (sr. role-lead role)
nexselectThis job is no longer accepting applications
Job Description
About The Company
Our client is building a new-generation digital platform for the Taiwan market, redesigning the content and community experience from the ground up with AI capabilities deeply integrated across product and marketing.
Position: Sr.Product Marketing Analyst
We are helping our client find a data-driven, insight-led Product Marketing Analyst who can design and optimize the full marketing funnel — from potential user to activation, retention, loyalty, and organic growth.
In the platform's early stage, you will focus on solving the cold-start problem: recruiting early users, designing the right incentives, and driving the platform to critical mass. As the platform scales, you will continuously optimize conversion rates, improve retention, and build a sustainable organic growth engine.
Core Responsibilities
我們的客戶正在打造一個面向台灣市場的新型態數位平台,核心圍繞內容與社群體驗重新設計,並將 AI 能力深度融入產品與行銷流程。
職位:資深產品行銷分析專員(Product Marketing Analyst)
我們正在協助客戶尋找一位能以數據為核心、以產品洞察為驅動,並能打造高效行銷漏斗的產品行銷分析專員。
在產品成長初期,你將專注於突破冷啟動問題,快速累積早期用戶並推動平台達到臨界規模;在成長階段,你將持續優化轉換率、提升留存,並打造可持續的自然成長引擎。
核心職責
Our client is building a new-generation digital platform for the Taiwan market, redesigning the content and community experience from the ground up with AI capabilities deeply integrated across product and marketing.
Position: Sr.Product Marketing Analyst
We are helping our client find a data-driven, insight-led Product Marketing Analyst who can design and optimize the full marketing funnel — from potential user to activation, retention, loyalty, and organic growth.
In the platform's early stage, you will focus on solving the cold-start problem: recruiting early users, designing the right incentives, and driving the platform to critical mass. As the platform scales, you will continuously optimize conversion rates, improve retention, and build a sustainable organic growth engine.
Core Responsibilities
- Design and optimize the full marketing funnel (Acquisition Activation Retention Loyalty Organic Growth)
- Cold-start strategy: early user recruitment, incentive design, and driving the platform to critical mass
- CDP-based user segmentation and personalized marketing across Email, Push, and In-App messaging
- Market research, competitive analysis, and user interviews — translating insights into actionable marketing strategy
- Build KPI tracking frameworks and data reports to support decision-making
- CDP (user segmentation / behavioral analytics) | Tools: Segment
- Marketing automation tools: Braze, HubSpot, Iterable, MailChimp
- Analytics tools: GA, Amplitude, Mixpanel, Looker, SQL
- Strong cross-functional collaboration skills
- Experience growing platform, two-sided marketplace, or community products
- Experimentation mindset: hypothesis-driven testing, A/B testing, rapid iteration
我們的客戶正在打造一個面向台灣市場的新型態數位平台,核心圍繞內容與社群體驗重新設計,並將 AI 能力深度融入產品與行銷流程。
職位:資深產品行銷分析專員(Product Marketing Analyst)
我們正在協助客戶尋找一位能以數據為核心、以產品洞察為驅動,並能打造高效行銷漏斗的產品行銷分析專員。
在產品成長初期,你將專注於突破冷啟動問題,快速累積早期用戶並推動平台達到臨界規模;在成長階段,你將持續優化轉換率、提升留存,並打造可持續的自然成長引擎。
核心職責
- 設計並優化完整行銷漏斗(獲客 啟動 留存 忠誠 自然成長)
- 冷啟動策略:早期用戶招募、誘因設計、推動平台達到臨界規模
- CDP 用戶分群 + 個人化行銷(Email/推播/App 內訊息)
- 市場研究、競品分析、用戶訪談,轉化為可執行的行銷策略
- 建立 KPI 追蹤框架與數據報告,支援決策
- CDP(用戶分群/行為分析)|工具:Segment
- 行銷自動化工具:Braze、HubSpot、Iterable、MailChimp
- 分析工具:GA、Amplitude、Mixpanel、Looker、SQL
- 強跨部門協作能力
- 平台型/雙邊市場/社群產品成長經驗
- 實驗文化:假設驅動測試、A/B 測試、快速迭代
More Info
Key Skills
Marketing automation tools
Iterable
Amplitude
Segment
Braze
Looker
Mixpanel
CDP user segmentation
Analytics tools
About Company