Sr Product Manager/ Marketing Manager Pharma

The Edge Partnership

Hong Kong

6-8 Years

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Posted a month ago
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Job Description

Our client, a pharmaceutical company with an established presence across Asia, is seeking a dynamic, strategic and analytical Marketing professional to join their Hong Kong commercial team and support business growth.

Please email your cv directly in word format with job reference no. JOB-15741 to

Please note that due to the high number of applications only shortlisted candidates will be contacted. If you do not hear from us in the next 5 business days we regret to inform you that your application for this position was unsuccessful.

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Key responsibilities

Develop and execute marketing strategies for assigned product groups, managing brand identity and integrated campaigns to achieve sales, profit, and market share goals.
Plan, produce and optimise multimedia and digital campaigns (social, search, email, video, webinars, eDetailing) to maximise reach and engagement across HCP and channel segments.
Support sales target achievement, monitor performance, and ensure effective execution of marketing initiatives.
Use data analytics and market insight (segmentation, channel performance, ROI, promotional effectiveness) to prioritise opportunities and refine strategies
Manage campaign performance tracking, reporting and optimisation using digital analytics and CRM data.
Identify and engage Key Opinion Leaders (KOLs) to strengthen brand credibility and visibility
Assess new product opportunities through market research and data analysis, prioritizing launches based on strategic fit
Stay abreast of industry trends, competitor activities, and market dynamics to provide actionable insights
Represent the company at conferences, and industry events to enhance brand presence
Build and maintain strong relationships with business partners, ensuring compliance with internal policies and regulatory standards

Role requirements

Bachelor's degree or above in Marketing, Pharmacy, or a related discipline
68 years of relevant brand marketing experience, preferably in the pharmaceutical or OTC sector
Experience in both B2B and B2C marketing, with exposure to multimedia/ digital marketing strategies
Strong project management, analytical, and problem-solving skills
Self-motivated, results-oriented, and able to thrive in a fast-paced environment
Excellent communication and interpersonal skills, with the ability to engage healthcare professionals and key stakeholders
Proficient in Cantonese and English (spoken and written)
Skilled in Microsoft Office applications (Word, Excel, PowerPoint, Outlook)