Specialist, Marketing (China eCommere)

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Reporting to Manager, Marketing of Strategy team, this person will play a key role in driving brand visibility, customer engagement, and sales performance through data-driven marketing strategies tailored to the China digital landscape.

Responsibilities:

• Plan & Implement marketing activities, including but not limited to seasonal promotions, new product launch & brand activations on eCommerce platform with the objective to drive brand visibility, customer engagement & quality traffic for sales conversion.
• Coordinate with internal teams and external agencies to ensure timely delivery of campaign materials for activation.
• Track competitors marketing activities and platform trends to identify new traffic-driving opportunities.
• Analyze platform data to generate actionable insights on customer behavior, monitor campaign performance & traffic metrics for optimization.
• Support CRM initiatives including segmentation, loyalty programs, and customer lifecycle marketing to drive long-term business growth in China market.
• Stay updated on eCommerce platform policies, seasonal events, and digital trends in the China market.

Requirements:

• Bachelor's degree in marketing, Business, or related field
• Min. of 2-4 years of experience in digital marketing or eCommerce, preferably with hands-on experience on China eCommerce platforms
• Gre at collaborator to work under dynamic work environment with cross-functional communication on daily basis
• Familiarity with CRM tools or loyalty program management is a plus
• Excellent in written & spoken English, Mandarin & Cantonese

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