Specialist, Channel Marketing

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As a Specialist in Channel Marketing, you will support Channel Marketing team (in Sales & Distribution) to ensure the seamless execution of channel marketing strategies.

Job Responsibilities

• Support Central Strategy and Planning team to perform regular reviews of market trends and channel performance (including China & International Markets), ensuring the launched initiatives align with the central planning strategy.

• Gather and consolidate market insights from markets and channels to identify learning and opportunities for improvement, building up the learning library.

• Take a key role in Branding & IP review process to guarantee adherence t o brand guidelines and collaborate with the team to maintain brand integrity across international market and channels.

• Monitor and review online travel product shelving, offering insights and recommendations for optimization.

• Assist in managing sales-led influencer marketing campaigns, tracking key performance indicators (KPIs), and preparing reports on campaign effectiveness.

• Coordinate logistics for in-park tours and events, such as trade familiarization tours, shootings and visits of influencers/ content creators. Ensures that all logistical elements arrive on time and in perfect condition.

• As the key supporter of Channel Marketing team financial cycle, managing purchase orders, tracks approval workflows, records goods receipts, processes invoices and payments accurately and maintaining bookkeeping records.

• Sets up new vendor accounts and prepares service agreements with standard templates.

• Responsible for managing office, warehouses and sharepoints, the Specialist liaises with vendors to place orders, arrange deliveries, and organizes the storage and retrieval of marketing assets in the warehouse.

Requirements

• 4-6 years of experience in marketing, digital marketing, or the travel industry. Background in OTA platforms or influencer marketing is a plus.

• Candidates with administrative experience and a strong interest in marketing are welcome.

• Proficiency in Microsoft Office experience with SAP or Coupa is advantageous.

• Strong organizational and multitasking skills with attention to detail.

• Excellent communication skills in English, Cantonese, and Mandarin.

• Ability to work collaboratively in a fast-paced, team-oriented environment.

• Eagerness to learn and leverage new technologies, including AI tools.

HKProfessional