Join a fast-growing premium CPG brand focused on redefining milk chocolate with plant-based ingredients and functional benefits. As Social Media Manager, you will take full ownership of the brand's Instagram presence, shaping and executing a cohesive social strategy that elevates brand storytelling and drives engagement. This role is ideal for someone passionate about intentional brand building, community engagement, and making a real impact in the lifestyle and wellness space.
Deliverables
- Develop and implement a comprehensive Instagram strategy aligned with brand values and growth objectives
- Plan, schedule, and manage content calendars, ensuring consistent and high-quality posts
- Craft compelling copy and visual narratives that resonate with the target audience
- Source, curate, and manage user-generated content (UGC) and creator partnerships
- Build and nurture relationships with influencers and brand ambassadors
- Oversee community management, responding to comments and messages to foster engagement
- Analyze performance metrics and adjust strategies to optimize reach and impact
Requirements
- Proven experience managing social media for CPG, lifestyle, or wellness brands
- Strong understanding of Instagram trends, content formats, and best practices
- Excellent copywriting and visual storytelling skills
- Experience with influencer and creator collaborations
- Ability to plan, organize, and execute content calendars independently
- Proficiency with social media management tools and analytics platforms
- Creative mindset with a keen eye for aesthetics and brand consistency
- Self-starter comfortable working in a fast-paced, early-stage environment
- Availability for part-time, contract-based work; remote candidates welcome
About Twine
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