Social Media Director for California Sports Sunglass Brand (Cycling, Baseball, Racquet)

***Required*** You must DM Supacaz Linkedin page as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. If you are applying as graphic designer, photographer, or videographer you must include a link to your portfolio (no google drive). Only these applications will be considered. We only check the Supacaz Linkedin inbox and do not check any other applications. ***Required***

Company Description SUPACAZ is a leader in high-performance cycling, known for fusing technology, design, and style across accessories, apparel, tools, shoes, and sports sunglasses. Since its founding in 2012, the company has consistently set trends in cycling and related sports, with sales doubling or tripling every year. SUPACAZ offers a dynamic environment for individuals who are self-motivated, take pride in their work, and are passionate about cycling and performance sports. With offices in California, Taipei, and Tokyo, the brand provides international exposure and collaborative opportunities across diverse markets. SUPACAZ is continually seeking talented individuals to help grow its global presence.

Role Description This is a full-time, on-site Social Media Director role based in Taipei. The Social Media Director will lead the social media vision and execution for SUPACAZ's sports sunglass lines across cycling, baseball, and racquet sports. Day-to-day responsibilities include developing and managing social media calendars, creating and overseeing content for key platforms, and optimizing campaigns to grow brand awareness and community engagement. The role involves coordinating with design, product, and sales teams to align messaging with brand strategy, collaborating with influencers and partners, and monitoring performance metrics to refine content and targeting. The Social Media Director will also manage social media advertising, ensure consistent brand voice across all channels, and stay ahead of trends in sports, lifestyle, and digital media.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO) for brand growth and engagement.
• Excellent Communication and Public Relations abilities to manage community interactions and external partnerships.
• Proficiency in Content Strategy, including planning, coordinating, and evaluating multi-platform campaigns.
• Experience leading social media for consumer brands, preferably in sports, lifestyle, or fashion sectors.
• Ability to analyze social media metrics, report on performance, and adjust strategies based on data.
• Comfort working on-site in Taipei and collaborating with cross-functional, international teams.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Passion for cycling or performance sports (cycling, baseball, racquet sports) is highly beneficial.
• Bachelor's degree in Marketing, Communications, Digital Media, or a related field—or equivalent practical experience.