Social Media Director for California Sports Sunglass Brand (Cycling, Baseball, Racquet)

***Please DM our company Linkedin page or mark as top choice with a message as to why you are the ideal candidate for the job and include your connection to sport, whether it be as a fan or as a participant. ***

Company Description

Supacaz is a leader in high-performance cycling, known for fusing technology, design, and style into innovative products. As market leaders in accessories, apparel, tools, and shoes, Supacaz drives cycling trends and sets industry standards year after year. Founded in 2012, the company has experienced exponential growth, doubling or tripling sales annually. With offices in California, Taipei, and Tokyo, Supacaz fosters an environment for motivated individuals who take pride in their work and share a passion for cycling.

Role Description

This is a full-time, on-site role in Taipei for a Social Media Director at Supacaz. The Social Media Director will oversee and execute social media strategies, optimize online brand presence, and develop compelling content to engage audiences across various platforms. Responsibilities include managing public relations efforts, analyzing performance metrics, and ensuring alignment with brand objectives while implementing a cohesive content strategy. Collaboration with cross-functional teams to enhance social media marketing efforts is also expected.

Qualifications

• Expertise in Social Media Marketing and Social Media Optimization (SMO).
• Strong Communication and Public Relations skills.
• Proficiency in developing and executing effective Content Strategies.
• Ability to analyze social media metrics to optimize campaigns and refine strategies.
• Self-motivated with a passion for cycling and a keen eye for design and branding.
• Experience with relevant social media tools and platforms.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Prior experience in a leadership role within social media or digital marketing is an advantage.