Social Media & Community Manager

Job Description

A global leading financial trading platform is looking for Social media & community manager covering Greater China market.

Job responsibilities

• Strategic Execution:Localize and lead regional social media strategies
• Greater China Growth:Drive the WeChat ecosystem (Mini Programs, WeCom) to convert followers into loyal customers and maximize lifetime commercial value.
• Performance Integration:Develop social marketing and advertising strategies that boost organic traffic and complement SEO and brand website goals.
• Content & Reputation:Oversee high-quality, original content creation and manage Internet Word of Mouth to ensure positive brand sentiment.
• Cross-Functional Collaboration:Partner with Market Analysts to plan and execute high-impact content marketing campaigns.
• Risk & Crisis Management:Monitor user-generated content for threats, lead PR crisis responses, and protect brand authenticity.
• Data Analytics:Translate campaign data and industry benchmarks into actionable plans to optimize social and advertising ROI.

• Experience:Minimum 5 years of professional experience in social media or digital marketing.
• Languages:Native or bilingual proficiency inMandarin and English(written and verbal).
• Platform Expertise:Expert knowledge of theGreater China ecosystem(WeChat, WeCom) and international social apps (WhatsApp, Telegram, Line, KakaoTalk).
• Strategic Mindset:Proven ability to advise on and implement high-level social media growth strategies.