SEO & GEO Specialist

Responsibilities

• Develop and execute SEO and GEO (AI search optimization) strategies to improve brand visibility across Google, AI search platforms (ChatGPT, Perplexity, Gemini), and Baidu.

• Plan and optimize website, blog, and landing page content structure, including titles, metadata, internal links, keywords, and schema markup.

• Improve organic rankings, click-through rates, and visibility in both traditional and AI-generated search results.

• Build differentiated SEO strategies for Google and Baidu, covering both English and Chinese markets.

• Manage Baidu SEO, including indexing, keyword strategy, SERP optimization, and backlink development.

• Monitor SEO performance and provide data-driven insights using tools such as GSC, GA4, SEMrush, Ahrefs, and Baidu Webmaster Tools.

• Collaborate with content, marketing, and product teams on growth-related initiatives.

Requirements

• 2+ years of hands-on experience in SEO, website content management, or digital marketing.

• Proven track record in traffic growth, ranking improvement, or measurable SEO ROI.

• Familiar with AI tools such as ChatGPT, Gemini, or Claude, with practical GEO / AI search optimization experience.

• Solid understanding of both Google SEO and Baidu SEO.

• Basic English reading skills required.