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Responsibilities
• Analyze business requirements and translate them into functional and technical designs
• Design end to end campaign management solutions covering data sourcing, segmentation, targeting, execution, fulfilment, and measurement
• Lead solution design ensuring alignment with enterprise architecture, security, and control standards
• Communicate complex technical concepts clearly to business stakeholders and obtain solution sign off
• Own end to end project delivery, including planning, estimation, risk management, and scope control
• Partner with architects, testing teams, vendors, and production support to ensure quality delivery
• Oversee SIT, UAT, performance, and security testing with Test Management teams
• Support production issues, perform root cause analysis, and drive continuous service and performance improvements
• Contribute to product and tool selection through RFPs and proof of concepts
Skills/Requiremen
t• Bachelor's degree in computer science, Engineering, or related disciplin
e• 8+ years of IT experience with strong background in technical project deliver
y• Proven experience delivering marketing automation or campaign management solution
s• Strong understanding of the SDLC, including Agile deliver
y• Excellent stakeholder management and executive level communication skill
s• Ability to work independently, multi task, and deliver under pressur
eFunctional Expertis
e• End to end real time and batch campaign managemen
t• Targeting, segmentation, offer eligibility, prioritization, approvals, and closed loop reportin
g• Strong financial services business domain knowledg
eTechnical Skill
s• Adobe Campaign (hybrid on premise and cloud
)• Adobe Analytics, AEM (preferred
)• Experience with Unica, SAS Marketing Automation, or Salesforce Marketing Cloud (advantageous
)• Integration and customization using APIs, Java, JavaScript, SQL, XML, and data modellin
g
Tools & Certificatio
ns• Project & DevOps tools: MS Project, Confluence, SharePoint, Jenkins, JIRA, Bitbuck
et• Analytics and testing tools: Qlik Sense, QuerySurge, Postm
an
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ed.
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Job ID: 149129505
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