Senior Social Media Executive

JOB SUMMARY:

BurdaLuxury Malaysia is seeking a culturally attuned and proactive Senior Social Media Executive to bring the region's best in lifestyle, culture, food and travel to life across digital platforms. This role suits someone with a strong editorial instinct, creative flair, and a genuine curiosity about living the good life. You will play a key role in curating and creating thoughtful, engaging content that strengthens the brand's social presence, connects with our audience, and supports overall performance goals.

KEY RESPONSIBILITIES:

• Own day-to-day social media management across Instagram, Facebook, and YouTube, with secondary platforms including TikTok and X
• Lead content ideation, planning, scheduling, and execution, including social-first layouts, templates, and captions aligned with brand and editorial direction
• Create, adapt, and edit short-form content (posts, stories, reels) using tools such as Canva, CapCut, Mojo, InShot, or similar
• Monitor and interpret basic performance metrics to inform content optimisation and data-driven decisions
• Collaborate closely with editorial, growth, and production teams to amplify print, digital, and campaign-led content
• Manage live and on-ground event coverage, including real-time updates and post-event recaps
• Confidently appear on camera when required and support the development of video briefs for higher-quality social content
• Stay informed on cultural, lifestyle, and social media trends, competitor activity, and emerging platforms to proactively contribute ideas
• Support day-to-day community engagement and audience interaction across platforms

QUALIFICATIONS:

• 2+ years of experience in social media, content creation and digital media
• A strong passion for pop culture, lifestyle, food, events and luxury brands
• Educational background in Digital Marketing, Media, Communications or related fields preferred
• Excellent attention to detail and comfortable in UK English copywriting
• A passion for writing engaging and creative social media content
• Ability to achieve quick turnaround of quality video content (Canva, Mojo, Capcut, InShot or similar tools)
• Curious, quick to learn and excited to experiment with social-first content formats
• Team player with a positive attitude and great communication skills
• Comfortable working in a fast-paced, collaborative media environment
• Fluency in English
• Immediate availability will be an advantage

About us

BurdaLuxury is one of Asia's most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Thailand, India, Malaysia, Singapore, and Hong Kong. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.