About Hyena Inc. Founded in 2013, Hyena Inc. specializes in integrated drive and control technologies for mobility vehicles, delivering end-to-end hardware, software, and service solutions. Built around its core E-Bike drive systems — now powering products from leading global brands sold in more than 20 countries — Hyena has expanded its technology into micro unmanned vehicles, medical and health devices, and industrial mobility applications.
About This Role We are looking for a Senior Product Marketing Specialist to represent Hyena Inc. at international e-bike and drone trade shows, translate technical specifications into accessible marketing content, and equip our Sales and After-Sales teams with high-quality materials. This role plays a key part in strengthening Hyena's brand presence with global partners and media as the company continues expanding into new mobility applications.
Responsibilities
- International Trade Show Execution: Represent the company at domestic and international e-bike and drone/Drone trade shows (e.g., Taipei Cycle Show, drone and mobility vehicle exhibitions in Europe), coordinating booth logistics, pre-trip material preparation, and on-site execution.
- Technical-to-Marketing Content Translation: Translate technical specifications of drive systems, motor controllers, and flight control units into clear marketing language and compelling product selling points.
- Product Collateral Management: Produce and maintain product brochures and catalogs; proofread and finalize software/hardware update announcements prior to release.
- Sales Enablement Support: Develop sales support materials such as pitch decks to help the Sales team close deals effectively.
- After-Sales Communications Support: Review and finalize after-sales facing communications, including repair notices and firmware update announcements, prior to publication.
- Market Intelligence & Media Relations: Gather and synthesize industry trends and competitor intelligence; write press releases and maintain relationships with industry media contacts.
Qualifications
Essential
- Education: Bachelor's degree or above
- Experience: Minimum of 3 years of hands-on experience in B2B marketing planning.
- Marketing Skillset: Hands-on experience in brand marketing management, marketing strategy development, ad copywriting, and social media management.
- AI-Enabled Productivity: Comfortable leveraging AI tools to improve daily work efficiency.
- Valid Driver's License: Required.
- Language Proficiency: Native-level proficiency in Traditional Chinese, complemented by strong business-level English communication skills (TOEIC 750+) to liaise with overseas clients and media.
Preferred
- Industry Background: Experience in the electronics or mobility vehicle industry (e.g., e-bike, drone/UAV) highly preferred.
- Cross-Functional Experience: Prior background in Sales or as a Field Application Engineer (FAE) is a plus, helping accelerate the accuracy of technical-to-marketing translation.
- Tech Curiosity: High interest in technology trends, with an active pulse on industry developments.
- Design Skills: Basic layout proficiency in Adobe Illustrator and InDesign.
We'd love to hear from you. Join our growing team at Hyena!
關於 Hyena
Hyena Inc. 成立於 2013 年,專注於移動載具的整合式驅動與控制技術,提供涵蓋硬體、軟體與服務的端到端解決方案,協助全球品牌打造更智慧的移動產品。
Hyena 的核心 E-Bike 動力系統已應用於多個國際領導品牌,產品銷售遍及全球 20 多個國家。以此技術為基礎,我們正持續拓展至微型無人載具、醫療健康設備及工業移動應用等領域。
關於這個職位
我們正在尋找一位能夠串聯技術、市場需求與品牌溝通的資深產品行銷專員。
你將把複雜的產品與技術資訊轉化為清晰、有說服力的市場內容,規劃產品行銷素材、支援業務及售後服務團隊,並代表 Hyena 參與國際商展,提升品牌在全球合作夥伴、客戶與產業媒體之間的能見度。
如果你具備 B2B 行銷經驗、對科技與新型移動應用充滿好奇,並樂於與不同專業團隊合作,這個職位將讓你在產品與市場之間發揮關鍵影響力。
工作內容
- 國際商展與活動執行:代表 Hyena 參與國內外 E-Bike、無人機及移動載具相關商展。負責展位需求對接、活動籌備、行前物料準備及現場執行。與內部團隊及外部合作夥伴協作,確保一致且專業的品牌體驗。
- 產品行銷與技術轉譯:將產品與技術資訊轉化為清晰易懂的市場溝通內容,提煉產品價值與核心賣點。規劃、製作並維護產品手冊、型錄、簡報及其他行銷素材。協助審閱軟硬體更新通知,確保對外發布內容清楚、正確且一致。
- 業務與售後溝通支援:製作提案簡報、產品介紹及其他銷售輔助素材,支援客戶溝通與業務拓展。審閱維修公告、韌體更新說明等售後服務對外溝通內容。與業務、工程、產品及售後服務團隊密切合作,確保資訊正確並符合市場溝通需求。
- 市場洞察與對外溝通追蹤產業趨勢、客戶需求及競品動態,整理具價值的市場洞察。整合技術與市場資訊,轉化為可供內部團隊採取行動的建議。撰寫新聞稿,並維繫產業媒體及重要對外溝通窗口。
我們期待你具備
- 大學以上學歷,科系不拘。
- 三年以上 B2B 行銷、產品行銷或整合行銷企劃實務經驗。
- 具備品牌管理、行銷策略、文案撰寫、活動企劃及社群媒體經營經驗。
- 能理解市場動態與商業優先順序,並具備基礎市場分析能力。
- 具備良好的書面及口語溝通能力,能依不同受眾轉化並說明技術資訊。
- 具備母語程度的繁體中文能力及商務英語溝通能力;多益 750 分以上或同等程度尤佳。
- 熟悉 Microsoft Excel、Word 及 PowerPoint。
- 能運用 AI 工具提升研究、內容製作及日常工作效率。
- 具備有效汽車駕照。
- 能依工作需求配合國內外出差。
加分條件
- 具備電子、E-Bike、自行車、無人機、汽車或其他移動載具相關產業經驗。
- 曾任業務、商務開發、產品管理或 FAE 應用工程師。
- 對新興科技具高度好奇心,並持續關注產業發展。
- 具備 Adobe Illustrator 及 InDesign 基礎排版與編輯能力。
職務資訊
- 工作地點:台中市南屯區
- 工作性質:全職
- 工作型態:現場辦公
- 上班時段:彈性上下班,上班 08:00–09:00|下班 17:00–18:00
- 出差需求:依商展及業務需求,配合不定期國內外出差
加入 Hyena,與我們一起將先進的驅動與控制技術轉化為市場價值,推動下一代智慧移動應用走向全球!
