Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
- BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.
- Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.
- LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.
About the Role
We are seeking a highly motivated Senior Strategic Planner to join our team working on a well-known global client. In this role, you will be a key contributor to the development and execution of impactful campaign strategies that drive business growth and enhance the client's brand presence in the Japanese market. You will work closely with the Strategy & Planning Lead, the broader team, and external agency partners to translate client briefs into actionable plans, leveraging data-driven insights and a deep understanding of the Japanese consumer landscape.
Responsibilities
Strategy:
- Support the Strategy & Planning Lead in creating insight-driven campaign strategies that address the requirements of the brief.
- Translate client briefs into a clearly defined problem and proposed solution, leveraging category and audience insight to identify specific jobs to be done.
- Support in building campaign communicationsarchitecture, defining roles for channels and measurable KPIs that ladder back to the campaign strategy.
- Keep up to date with industry, market and consumer trends, identifying new opportunities or challenges where applicable,including leveraging outside-in inspiration to drive innovation.
Planning:
- Support the AD in developing consistent, excellent media plans that reflect the campaign strategy and communications architecture.
- Become an expert in WPP proprietary and syndicated tools, and use them to inform and validate decisions.
- Collaborate with the creative agency to ensure alignment between creative and media throughout the planning process, and streamlined campaign dispatch.
- Analyze campaign data to troubleshoot, craft insight and clear recommendations to the client mid-flight and in post-campaign reporting.
- Ensure feedback loop and continuity of learn-and-apply between campaigns.
Client Management:
- As part of the client team, form close relationships with key client stakeholders to build trust.
- Demonstrate excellent client service through ensuring responses, reporting and deliverables are shared in a timely manner and within agrees SLAs.
Other Areas:
- Participate in workshops, training sessions and team building events.
- Be an advocate of continuous improvement, enthusiastic and positive with a Can Do attitude.
- Work closely with peers in the wider team, having willingness to support on tasks outside of the core role responsibilities when required.
KPIs:
- Product: excellent campaign strategies and media plan execution demonstrating operational excellence. KPI manager feedback.
- Client: satisfaction and positive feedback, contributing to positive shifts in agency evaluation for strategy and planning. KPI client HBR scores.
- Personal development: positive annual review feedback from manager, peers and clients.
Desired Skills & Experience
- 3+ years of experience in a planning or strategy background
- Numerate and highly analytical with attention to detail
- Familiarity with audience insight data such as GWI, ACR or similar
- Genuine passion to grow,learn and adopt new technologies such as AI
- Collaborator who can work with cross-functional teams and external agencies
- Bilingual preferred Japanese and English with fluency in one language and basic / business communication skills in the other.
- PC literate (Google Suite, Microsoft)
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
