About FWD Group
FWD Group (1828.HK) is a pan-Asian life and health insurance business that serves more than 38 million customers across 10 markets, including BRI Life in Indonesia. FWD's customer-led and tech-enabled approach aims to deliver innovative propositions, easy-to-understand products and a simpler insurance experience. Established in 2013, the company operates in some of the fastest-growing insurance markets in the world with a vision of changing the way people feel about insurance. FWD Group is listed on the main board of the Hong Kong Stock Exchange under the stock code 1828.
For more information, please visit
For more information about FWD Hong Kong, please visit .
Job Summary
- This role is to drive digital sales and under Digital Commerce via paid digital channels.
The Job
- Drive acquisition strategy & sales outcomes: Formulate and execute digital acquisition strategies to optimize KPIs (e.g., ROAS, acquisition cost, margin) and improve conversion
- Plan and run performance marketing: implement data-driven acquisition across channels such as Social, Display, SEM, 3rd-party social, and Affiliate
- Optimize campaign & funnel performance: Continuously improve channel/campaign performance, analyze funnel results, and translate insights into actions across paid and non-paid media
- Reporting, dashboards & measurement: Build sales reporting frameworks and real-time dashboards (Looker Studio) ensure robust tracking/tagging implementation (GA, GTM, GMP)
- Customer behavior & experimentation: Use heatmaps to understand customer behavior support A/B testing to improve conversion and meet business KPIs
- Stakeholder collaboration & execution rigor: Partner effectively with stakeholders/vendors maintain disciplined monitoring and ensure trafficking/tagging best practices
- Compliance: Ensure all campaigns/initiatives comply with regulatory, legal, and compliance requirements
The Person
- University graduate major in Marketing, Business Administration, or related disciplines
- 2-3 years of working experience in driving digital sales & marketing or e-commerce with proven track record
- Analytical ability to extract insights and actions from data and translate into meaningful results
- Effectively presenting strategic and campaign performance to partners, staff and management
- Facilitate and manage forecasting, budgeting, pacing, campaign creation and optimization
- Hands on experience on Google Analytics & GMP (including Tag Manager, Campaign Manager, Looker Studio, etc.)
- Hands on paid media planning and optimization (Search, Programmatic, Social, Video, etc)
- Hands on experience of Martech & Adtech stacks tools and capabilities necessary to improve online conversion rate, e.g. A/B tasty website optimization
- Strong PC skills including MS Word, Excel, PowerPoint and Chinese word-processing
- Great in communications and the ability to manage conflicting priorities and cope with stress
- Strong accuracy, detail-oriented and very well-organized
- Self-motivated, highly flexible, organized, and a committed team player
- Deliver results in a timely, relevant, and effective manner
We offer 20-22 days annual leaves, excellent learning & development opportunities and an attractive package to the right candidate.
Information collected will be treated in strict confidence and used solely for recruitment purpose. The company will retain all applications no longer than 24 months of which will be destroyed thereafter. When there are vacancies in any of our subsidiaries, holding companies, associated or affiliated companies of, or companies controlled by, or under common control with the Company during that period, we may transfer your application to them for consideration of employment. We are an equal opportunity employer. We do not discriminate on the basis of race, sex, disability or family status in employment process.
