Your Role
This role is responsible for leading product marketing strategies across ZEISS Vision Care portfolios in Taiwan, including spectacle lenses, soft contact lenses, and future product innovations.
The position plays a critical role in driving product launches, portfolio management, go-to-market strategies, and commercial excellence while partnering closely with Sales, Regional and Global Marketing, and cross-functional teams. Lead strategic marketing initiatives, and accelerate sustainable business growth.
The role aims to strengthen ZEISS brand visibility, enhance customer and consumer engagement, and drive sustainable business growth through effective marketing programs, retail activation, and strategic partnerships.
The role of Senior Markteting Specialist will involve:
1. Product Marketing & Portfolio Management
- Lead product marketing strategies for ZEISS Vision Care portfolios, primarily focusing on spectacle lenses and soft contact lenses.
- Drive product lifecycle management, new product launches, go-to-market (GTM) strategies, and commercialization.
- Develop b2b2c marketing communication, and sales enablement materials.
- Monitor market trends, competitor activities, and customer insights to identify business opportunities and optimize portfolio performance.
2. Channel Marketing & Customer Engagement
- Lead marketing initiatives across optical retail channels and strategic optical partners.
- Collaborate with Sales and Trade Marketing to execute product launches, channel marketing programs, and customer engagement initiatives.
- Partner with Trade Marketing to develop POSM, in-store communication, and retail activation programs that strengthen ZEISS brand visibility.
- Identify channel opportunities and support business growth through strategic customer partnerships.
- Support channel retailer campaign planning and consumer engagement activities.
3. Consumer Marketing & Brand Communication
- Develop integrated consumer marketing campaigns across digital, social media, PR, events, and retail touchpoints to increase product awareness and engagement.
- Ensure consistent product messaging and brand communication across all customer and consumer channels.
4. Project Managemen & Cross-functional Leadership
- Collaborate with Sales, Medical Affairs, Supply Chain, Regulatory Affairs, Finance, Procurement, and Regional/Global Marketing teams to deliver business objectives.
- Manage product launch timelines, budgets, and campaign performance.
- Analyze business performance and recommend strategies to drive commercial growth.
Ensure all marketing activities comply with local regulations and ZEISS policies.
Your Experience
- Bachelor's degree or above in Marketing, Business Administration, Life Sciences, or a related field.
- 5–8 years of experience in Product Marketing, Brand Marketing, Commercial Marketing, or related marketing functions.
- Proven experience in leading new product launches, go-to-market (GTM) strategies, and product commercialization.
- Experience in healthcare, medical devices, vision care, consumer healthcare, FMCG, or premium consumer brands is highly preferred.
- Experience working in cross-functional and matrix organizations with regional or global stakeholders is an advantage.
Other skills
- Excellent communication, interpersonal, and presentation skills.
- Proficient in written and spoken English and Mandarin.
- Strong strategic thinking with a commercial mindset.
- Proven ability to independently lead cross-functional projects and influence stakeholders.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Excellent analytical skills with strong business and market acumen.
- Results-driven, proactive, adaptable, and eager to continuously learn and grow.
- A collaborative team player with a strong sense of ownership and accountability.
