Gap
Old Navy,Athleta,Banana RepublicGap,
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About the Role
We are seeking a detail-oriented and proactive Marketing Specialist to join our Taiwan Marketing team, dedicated to in-store marketing material management. This role will be responsible for planning, coordinating, and executing in-store marketing assets (e.g., signage, lightboxes, digital screens), ensuring alignment with HQ guidelines and timely delivery to stores. The position requires strong communication skills, cross-functional collaboration, and the ability to manage multiple projects with precision.
What You'll Do
- Manage end-to-end in-store marketing material workflow, including consolidation of HQ assets, adaptation for the Taiwan market, ordering, and vendor coordination.
- Ensure accuracy and timeliness of in-store materials such as monthly signage updates, seasonal lightboxes, Digital Easel, and LED screen content.
- Collaborate closely with the Visual Merchandising (VM) team, vendors, and internal stakeholders to secure smooth execution across stores.
- Act as the central point of contact between HQ, local merchandising, and external partners for all in-store material projects.
- Support campaign launches and retail marketing initiatives with accurate in-store executions.
- Monitor quality, timelines, and budgets related to in-store material production and implementation.
- Provide post-campaign reviews and process improvement suggestions for future projects.
Who You Are
- Bachelor's degree in Marketing, Business, Communications, or related field.
- Minimum 3 years of relevant work experience, preferably in the fashion/apparel or retail industry.
- Strong project management and organizational skills, with attention to detail.
- Excellent communication and collaboration skills to work effectively across functions and with external vendors.
- Proficiency in both written and spoken English (business level or above) and Mandarin Chinese.
- Ability to manage multiple priorities under tight deadlines.
- Familiarity with in-store marketing materials, production processes, and vendor management is a strong plus.
- Detail-oriented, reliable, and proactive problem solver.
- Strong sense of ownership and accountability.
- Able to thrive in a fast-paced, dynamic, and cross-cultural environment.
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