About VIVANT
VIVANT is a Taiwan-based technology company specializing in wine and precision temperature-control equipment. Building on our parent company's 30+ years of semiconductor expertise, we bring precise temperature control to everyday wine enjoyment. Today, VIVANT is evolving from a hardware maker into an integrated AI technology company — connecting our proprietary wine intelligence engine and the VIVANT Wine App with precision temperature-control tools to build a smart wine ecosystem.
About the Role
We're looking for a hands-on Senior Marketing Specialist to drive VIVANT's brand growth across three core areas: content & creative production, full-cycle Shopify operations, and digital marketing strategy.
This is a maker role. You'll produce bilingual copy and marketing assets, run our Shopify store front-to-back, and own our digital advertising direction alongside external agencies. You'll work closely with our in-house designer, regional Country Managers, external photo/video teams, and digital agencies — supporting VIVANT's growth across Taiwan, Japan, Singapore, Hong Kong, Europe, and the US.
Key Responsibilities
Content & Creative Production
- Write on-brand bilingual (English/Chinese) copy for ads, product pages, eDMs, social posts, and landing pages
- Write video and photo scripts — from concept and storyboard to voiceover/shot planning
- Lead POSM and marketing-asset briefings; brief the in-house designer and external photo/video teams, and manage timelines, version control, and final quality
- Produce DMs, eDMs, web banners, social assets, and event materials aligned to brand
Website & Shopify Operations
- Run day-to-day Shopify operations: product listings, theme edits, product-page UI/UX, content updates
- Operate the Shopify backend: inventory, multi-store setup, shipping/logistics, and App content integration
- Update multilingual site content and coordinate language versions with regional Country Managers
- Write and manage website and App blog content, news releases, and on-site content
- Use Google Analytics and other tools to track performance and optimize conversion
Digital Marketing Strategy
- Own overall digital marketing strategy across Meta (Facebook/Instagram), Google, and YouTube; hands-on execution can be run with external agencies
- Apply SEO and GEO (Generative Engine Optimization) best practices to keywords, product pages, blogs, and landing pages
- Manage external agencies: review performance reports, interpret data, and turn insights into the next round of optimization — owning conversion outcomes
Requirements
- 3–5 years of marketing experience; e-commerce, FMCG, or premium consumer brand background preferred
- Full legal authorization to work in Taiwan (this role is based in our Taipei office)
- Fully fluent in both English and Chinese — writing and communication in both languages is essential
- Hands-on Shopify experience: listings, site management, theme edits, backend inventory and multi-store operations, App setup, UI/UX, content management, logistics
- Proven digital advertising experience (Meta, Google, YouTube) with an understanding of strategy and conversion optimization
- Video/photo scripting and POSM briefing experience
- Familiarity with Google Analytics and other web-tracking tools
- Highly self-driven and accountable — able to move projects to completion independently
Nice to Have
- SEO/GEO hands-on experience
- Familiarity with AI tools (e.g. Claude, Gemini, ChatGPT, NotebookLM) for copy, asset production, and analysis
