Senior Marketing Manager

Job Description

Our client is a leading global financial trading platform specializes in Forex, Commodities & Crypto with operations in 20+countries and strong presence in APAC. They are now looking for Senior Digital Marketing Manager to join in Hong Kong office, focusing in Greater China market.

Job Description

• Support in developing and executing overall digital marketing acquisition strategies for Greater China and global Chinese language markets
• Work closely with the global digital team and manage both internal and external resources to develop marketing efforts spanning across PPC, Programmatic and Display media
• Perform day-to-day execution, management, expansion and in-depth analysis of all paid digital media activities coping closely with agency and media partners, including creative copywriting, media evaluation, A/B testing, campaign trafficking, media cue, optimization, and reporting
• Drive in-depth analysis, prepare reports and dashboards of paid advertisement campaigns
• Identify new opportunities and review marketing strategies with up-to-date industry trends

Job Requirements

• Bachelor in Business Administration, Marketing Communications, or related disciplines
• 5+ years of related marketing experience in developing display, PPC, paid social and programmatic plans
• Hands-on work experience & knowledge in China market is a MUST, preferably with good familiarity of China's acquisition channels (e.g. Baidu PPC)
• Ambitious, data-driven and result-oriented individual who is willing to drive new initiatives
• Proficient in Power BI, DoubleClick Campaign Manager and Google Analytics 360
• Excellent command of both written and spoken English and Chinese (Mandarin)