Senior Marketing Manager, Global Payments Solution Marketing - Corporate and Institutional Banking

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HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Senior Marketing Manager, Global Payments Solution Marketing.

Role purpose (overall high level summary of the role)

We are looking for a dynamic and results-oriented Marketing Manager to drive the delivery of marketing campaigns, projects, and programs for products and services within the Global Payments Solution (GPS) business area.
As a key member of the CIB Business Marketing team, you will be responsible for executing go-to-market strategies for GPS products and solutions in connection with the overall Transaction Banking proposition and marketing strategy. You will collaborate closely with GPS, Coverage, Client Segment and sector marketing leads to ensure product positioning aligns with client needs.
This role is crucial in supporting CIB's growth agenda by ensuring our products and services are effectively communicated, well-positioned, and differentiated in a competitive market.
Utilising your payments expertise, you will work with the business, clients, and marketing organisation to enhance client engagement and help deliver an exceptional client experience with GPS propositions and solutions. Success will be measured by supporting GPS and coverage in deepening client relationships through new GPS deal origination, increasing wallet share and penetration, growing fee income and client balances.

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders internal control environment, etc.)

In this role you will

Go-to-Market Execution

• Lead the global marketing strategy for Global Payment Solutions, aligning with commercial growth objectives. Identify and prioritize marketing opportunities for the proposition set
• Execute integrated marketing campaigns for GPS products and services
• Translate payments capabilities into clear, compelling value propositions tailored to client needs and industry trends
• Collaborate with GPS, Coverage, and Client Strategy teams to support product innovation and commercialization efforts
• Work with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies.

Content, Campaigns & Thought Leadership

• Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank's GPS strengths
• Run targeted campaigns to drive product adoption, pipeline and balance growth
• Collaborate with global communications and brand teams to enhance visibility around key themes such as ESG and digital transformation

Performance & Insights

• Develop insight-led content (whitepapers, product briefs, case studies, digital assets) to highlight the bank's GPS strengths and address customer needs
• Coordinate targeted campaigns to drive new GPS deal origination, increasing wallet share and penetration, growing fee income and client balances

• Collaborate with global communications and brand teams to enhance visibility around key themes such as ESG and digital transformation

Leadership & Teamwork

• Act as a liaison between marketing, GPS, and client coverage teams
• Strong collaboration across all business lines including UK and HK teams
• Foster a performance-driven culture through transparency, insight, and continuous improvement
• Promote Agile Principles and drive an Agile way of working within your team
• Create an environment that supports diversity and reflects the HSBC brand

To be successful you will need

• Extensive years of experience in B2B financial services marketing, with a focus on product marketing and/or Payments within a global banking environment
• Strong understanding of GPS products and services
• Proven success in executing go-to-market strategies that enhance product and client engagement
• Strong cross-functional collaboration skills, with experience in matrixed, global organizations
• Ability to influence stakeholders across business and marketing functions
• Strong analytical, communication, and storytelling skills
• Bachelor's degree required MBA or Master's in Marketing, Finance, or related field preferred

Opening up a world of opportunity

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Issued by The Hongkong and Shanghai Banking Corporation Limited.