Senior Marketing Manager

Designation: Senior Marketing Manager

Job Summary: The Senior Marketing Manager will drive the Company's marketing strategy, and communications. The role focuses on strengthening brand equity, elevating market visibility, and delivering integrated, data-driven campaigns that drive demand and customer conversion. The ideal candidate brings strong commercial acumen, B2C marketing experience, and a proven ability to deliver high-impact content and omnichannel marketing initiatives.

This role requires excellence in content creation, storytelling, and stakeholder management, along with solid experience working with PR agencies and media/journalists in Singapore. The candidate must also be capable of managing communication responses during sensitive or crisis situations to safeguard the Company's reputation.

Key Responsibilities

I. Communications & Market Positioning Leadership

• Develop and refine the Company's positioning strategy to ensure clarity and consistency across all markets.
• Lead the creation of impactful marketing materials—including digital content, video assets, articles, and social media narratives—to strengthen visibility and audience engagement.
• Collaborate with country teams to design targeted campaigns that support market expansion and lead-generation goals.
• Support product and service rollouts with strategic communication plans and market-entry initiatives.
• Use analytics, customer behavior insights, and market research to guide communication themes and creative direction.
• Establish communication standards and identity guidelines to maintain coherence across all Company entities.
• Manage communication responses during sensitive or high-risk situations, ensuring timely, accurate, and reputation-protecting messaging across all channels.

II. Marketing Strategy & Execution

• Develop and implement multi-channel marketing programmes across digital platforms, social media, PR, and offline touchpoints to enhance market presence.
• Manage the Company's social media communication strategy, ensuring alignment, audience engagement, and consistent messaging.
• Build and maintain strong relationships with PR agencies, journalists, and media outlets in Singapore to increase visibility and strengthen corporate reputation.
• Identify new market opportunities and support initiatives that improve customer experience, expand reach, and drive revenue.
• Oversee campaign development from planning to execution, continuously evaluating performance to improve impact.

III. Insights, Innovation & Market Development

• Lead research initiatives to identify market trends, competitive shifts, and customer insights that support strategic decision-making.
• Partner with senior leadership to explore new service ideas, product opportunities, and emerging customer segments.
• Apply data-driven assessments to evaluate audience segments, channel performance, and campaign effectiveness.
• Introduce innovative marketing approaches, tools, and platforms to differentiate the Company in the marketplace.

IV. Leadership & Collaboration

• Provide direction and mentorship to marketing team members to enhance capability and performance.
• Manage project timelines, budgets, and resources for both ongoing and strategic initiatives.
• Support marketing requirements for Company-level initiatives and corporate priorities.

Qualifications & Core Competencies

• Bachelor's degree in Marketing, Communications, Business, or a related field; postgraduate qualifications are an advantage.
• At least 8 years of marketing experience, with strong exposure to B2C environments.
• Demonstrated expertise in content development, digital marketing, and integrated communications.
• Proven experience managing PR agencies, and strong familiarity with Singapore's media landscape, including journalist engagement.
• Strong communication, leadership, and stakeholder management skills.
• Analytical mindset with the ability to turn data into actionable insights.
• Ability to work effectively with diverse teams across multiple countries.