Senior Marketing Executive

Your Role

As a Senior Executive, Marketing in Digital Ventures - Partnership, you will report to and work closely with the Assistant Vice President, Partnership of Digital Ventures on an array of growing marketing strategy and objectives. Your typical day could be a combination of the following:

• Support the implementation of business acquisition strategies and define KPIs achieve team goals by establishing analytics, reviewing insights for results, reporting on and calculating success (e.g. ROI, CVR, etc.), and making recommendations for improvement.
• Understand customer base (demographics, digital habits, interests) and formulate all-rounded content strategie
• Support the team in approaching potential customers and building deep partnerships to ensure synergy on awareness & promotion effects
• Perform full cycles of business partnership from create partnership presentations, commercial terms negotiation, agreements preparation, performance to pitch potential collaboration
• Keep abreast of the market trends and competitors movements and make appropriate recommendations and reports.
• Formulate and execute Go-To-Market plans and programs through digital and diverse channels to increase awareness, improve customer experience and brand preference
• Work closely with external and internal cross functional teams to execute partnership initiatives that's aligned with the company's goals and values.
• Perform ad-hoc duties as assigned by management

To succeed in this role

• Degree in Marketing, Business Administration, E-Commerce, Omni-Channel Retailing or related discipline
• Minimum 3 years of digital marketing experience gained from e-commerce, retail or financial services industry
• Mature, independent, good team player, able to work under pressure
• Creative, AI & digital savvy with excellent communication and interpersonal skill and command of both written and spoken English and Chinese