Senior Marketing Executive

Cogent Holdings Pte Ltd is a subsidiary of Cosco Shipping International (Singapore) Co., Ltd and has a wide range of clientele ranging from local SMEs to multinational companies. Cogent owns one of Singapore's largest one-stop integrated logistics hub, Cogent 1.Logistics Hub. It offers warehousing, transportation, freight forwarding, container depot, ISO tank depot and automotive logistics services in Singapore.

Role Summary

We are seeking a creative and proactive Marketing & Corporate Communications Executive to drive the company's branding, digital marketing and corporate communication efforts. The successful candidate will be responsible for managing social media platforms, developing engaging content, maintaining the corporate website, producing marketing and presentation materials, and supporting corporate events and branding initiatives. This role requires strong content creation, photography/videography and design capabilities, as well as the ability to work closely with internal stakeholders and external partners to enhance brand visibility, strengthen corporate image and support business growth.

Key Responsibilities

1. Develop and execute branding, marketing and corporate communication initiatives to enhance brand awareness and corporate image

2. Manage the company's social media platforms, including content planning, creation, scheduling, posting and performance monitoring

3. Create engaging bilingual (English & Chinese) marketing content, including graphics, photography, videos and promotional materials

4. Capture, edit and produce high-quality photos and videos for corporate events, marketing campaigns and social media

5. Design and develop marketing collateral, company profiles, brochures, presentations and other corporate communication materials

6. Maintain and update the company website, ensuring content accuracy, functionality and user experience

7. Coordinate with internal stakeholders, external agencies, vendors and service providers on branding, marketing and website-related projects

8. Plan and support corporate events, exhibitions, company functions and other promotional activities

9. Conduct market research, monitor logistics industry trends and competitor activities, and prepare marketing performance reports

10. Analyse digital marketing and social media performance to recommend improvements and increase engagement

11. Ensure brand consistency across all marketing channels, communications and corporate materials

12. Perform administrative and ad-hoc duties related to marketing and corporate communications as assigned

Requirements

1. Diploma or Degree in Marketing, Mass Communications, Business, Digital Media, Graphic Design, Multimedia Design or related discipline

2. Minimum 3 years of relevant working experience in corporate marketing, branding, communications, social media management and content creation

3. Experience in social media management particularly LinkedIn, Official We Chat digital marketing and content creation

4. Proficient in Canva, Adobe Photoshop, Adobe Illustrator, video editing software and AI-powered content creation tools

5. Strong photography, videography and visual design skills

6. Excellent communication in writing and content creation skills

7. Ability to create content in both English and Chinese will be an advantage

8. Creative, detail-oriented and able to work independently in a fast-paced environment

9. Knowledge of the logistics and supply chain industry will be an added advantage

Others Information:

1. 5-day work week

2. Company Transport: 2 ways from Jurong East

3. Daily Meal subsidy

4. Medical, dental & insurance benefits