Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Senior Manager, Visual Merchandising, APAC is responsible for leading the longterm vision, strategy, and executional excellence of Visual Merchandising across APAC markets. This role ensures a consistent, premium, and brandled instore experience that drives guest connection, commercial performance, and operational clarity across a diverse and complex region.As a regional leader, this role bridges global brand direction with local market execution, developing scalable playbooks, tools, and ways of working that enable markets to deliver with clarity, consistency, and impact. This position plays a critical role in elevating visual storytelling, product presentation, and instore journeys across all store formats in APAC.
A day in the life
Visual Merchandising Strategy & Brand Expression:
- Lead the APAC VM and Styling longterm vision, strategy, and seasonal direction, ensuring alignment with global brand moments and product storytelling priorities.
- Translate global VMS frameworks into clear, relevant, and executable regional playbooks that support varied market maturity levels.
- Champion bestinclass visual standards that elevate brand expression while driving sellthrough and conversion.
Regional Execution & Enablement:
- Oversee the development and delivery of VMS tools, guides, and training materials to enable consistent execution across all APAC store formats.
- Partner closely with Market RBE leads, Retail Operations, and Store Design to support new store openings (NSOs), remodels, and optimizations.
- Establish clear executional expectations, governance, and feedback loops to continuously improve instore presentation.
CrossFunctional Collaboration:
- Collaborate with Global RBE, Brand Marketing, Product, Merchandising, Store Design, and Retail Operations to ensure cohesive guest journeys across touchpoints.
- Act as the regional VMS subjectmatter expert, providing strategic input into seasonal planning, gotomarket (GTM) processes, and innovation pilots.
- Share APAC insights and market needs back to global partners to inform future global strategies.
Team Leadership & Capability Building:
- Lead, coach, and develop a highperforming regional VMS team, fostering strong succession planning and capability growth.
- Create a culture of creative excellence, accountability, and continuous improvement across the VMS community in APAC.
- Support talent development through clear role clarity, skill building, and career pathways.
Operational Excellence & Performance Management:
- Own regional VMS planning, budget oversight, and resource allocation.
- Define and track key performance indicators, including guest experience, brand consistency, execution quality, and commercial impact.
- Drive simplification and scalability of VMS processes to support a growing and evolving APAC store fleet
Qualifications:
Required:
- 10+ years of experience in Visual Merchandising, Retail Brand Experience, or Creative Retail Leadership, ideally within a premium or global brand environment.
- Proven experience leading regional or multimarket VMS strategies in complex, diverse markets.
- Strong ability to balance creative vision with operational execution.
- Demonstrated people leadership experience, including managing senior leaders or regional teams.
- Experience collaborating with global partners and influencing without direct authority.
Preferred:
- Experience working within the APAC region.
- Strong understanding of retail commercial drivers and how VMS impacts performance.
- Degree in Design, Fashion, Marketing, or related field (preferred, not required).
- Experience scaling playbooks, training, and execution frameworks across markets.
Key Capabilities:
- Strategic thinking with strong executional discipline
- Highly developed aesthetic sensibility and visual storytelling expertise
- Influential leadership and stakeholder management
- Comfort navigating ambiguity and complexity
- Strong communication and changeleadership skills
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
#LI-NDN #LI-Onsite
