Senior Manager (Outreach & Events), OPGPP

Job Description

• This position is for Office of Postgraduate Professional Programmes.
• Outreach Strategy and Planning
  • Together with the Head of Outreach and Events, develop and implement an integrated outreach and events strategy that supports recruitment pipelines across all PGPP programmes.
  • Identify key fairs, partnerships, and event opportunities to strengthen SMU's market positioning.
  • Align outreach plans with Admissions & Services and Marketing & Recruitment programme and regional priorities.
• Stakeholder and Partner University Coordination
  • Serve as the central coordination point across Schools, Programme Offices, and internal departments, ensuring alignment of all outreach initiatives, including Partner University engagement.
  • Build and maintain relationships with Partner Universities for managing partnership agreements and university outreach activities.
  • Engage with faculty, alumni, and current students to secure strong and credible representation at outreach activities.
  • Manage relationships with external event organisers, vendors, corporate partners, agents and fair operators to advance recruitment objectives.
• Event Coordination and Execution
  • Coordinate the planning, logistics, and execution of all PGPP outreach events, including open houses, info sessions, roadshows, corporate talks, and partner events.
  • Ensure brand and service excellence at all event touchpoints.
  • Standardise event operations, quality control, and post-event follow-up.
• Lead Management and Performance Reporting
  • Track event attendance, engagement outcomes, and conversion metrics.
  • Provide regular performance reports and insights to senior leadership.
• Sub-Team Leadership and Capability Building
  • Lead, mentor and develop a small team of two partnership outreach professionals within the Outreach and Events team, setting clear goals and priorities.
  • Build team capability in stakeholder and partnership engagement, event delivery and cross-functional collaboration to support sustained recruitment outcomes.
• Other duties as assigned.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related discipline is required with at least 8 years of relevant experience in stakeholder relationship management, programme and/or events management, preferably in a university or higher education environment.
• Prior exposure to university partnerships coordination and management will be an asset.
• Knowledge:
• Strong understanding of admissions policies, processes, and quality assurance standards in higher education.
• Proficiency in CRM systems and student information systems, with the ability to manage data integrity and workflow automation.
• Familiarity with international higher education markets and university partnerships.

• Skills:
• Excellent communication, interpersonal, and advisory skills, with the ability to engage effectively with prospective students, faculty, and other administrators.
• Strong organisational and project management abilities, with keen attention to detail and process efficiency.
• Analytical mindset with data-driven problem-solving skills.
• High level of integrity, confidentiality, and sound judgment in handling sensitive stakeholder information.
• Collaborative, proactive, and adaptable, with the ability to perform in a fast-paced and cyclical work environment.

• This position is for Office of Postgraduate Professional Programmes.
• Outreach Strategy and Planning
  • Together with the Head of Outreach and Events, develop and implement an integrated outreach and events strategy that supports recruitment pipelines across all PGPP programmes.
  • Identify key fairs, partnerships, and event opportunities to strengthen SMU's market positioning.
  • Align outreach plans with Admissions & Services and Marketing & Recruitment programme and regional priorities.
• Stakeholder and Partner University Coordination
  • Serve as the central coordination point across Schools, Programme Offices, and internal departments, ensuring alignment of all outreach initiatives, including Partner University engagement.
  • Build and maintain relationships with Partner Universities for managing partnership agreements and university outreach activities.
  • Engage with faculty, alumni, and current students to secure strong and credible representation at outreach activities.
  • Manage relationships with external event organisers, vendors, corporate partners, agents and fair operators to advance recruitment objectives.
• Event Coordination and Execution
  • Coordinate the planning, logistics, and execution of all PGPP outreach events, including open houses, info sessions, roadshows, corporate talks, and partner events.
  • Ensure brand and service excellence at all event touchpoints.
  • Standardise event operations, quality control, and post-event follow-up.
• Lead Management and Performance Reporting
  • Track event attendance, engagement outcomes, and conversion metrics.
  • Provide regular performance reports and insights to senior leadership.
• Sub-Team Leadership and Capability Building
  • Lead, mentor and develop a small team of two partnership outreach professionals within the Outreach and Events team, setting clear goals and priorities.
  • Build team capability in stakeholder and partnership engagement, event delivery and cross-functional collaboration to support sustained recruitment outcomes.
• Other duties as assigned.