Senior Manager, Marketing (Airline/OTA/Hospitality Vertical)

OVERVIEW:

• Location: Taipei, Taiwan
• Department: Marketing
• Entity: AAAM
• Status (Full time/part time/contract): Full Time

YOUR ROLE AS A SENIOR MANAGER, MARKETING

Results-driven and strategic Marketing Senior Manager to lead the planning, development, and execution of marketing initiatives. The ideal candidate will oversee brand positioning, campaign execution, digital performance, and market growth strategies. You will collaborate cross-functionally to deliver impactful campaigns that drive customer engagement, retention, and business growth.

1. Strategic Marketing Planning

• Develop and implement country-level marketing strategies aligned with AirAsia's regional business objecti
• ves.Translate commercial goals into actionable marketing plans to drive passenger growth, engagement, and brand affin
• ity.Collaborate closely with cross-functional teams (Commercial, Digital, Brand, and Communications) to ensure marketing alignment with business priorities.

2. Brand Management

• Strengthen AirAsia's brand equity and ensure consistent brand positioning across all channels and touchpoints.
• Localize brand campaigns and messaging to resonate with Taiwanese consumers while maintaining global brand identity.
• Manage partnerships and sponsorships that enhance AirAsia's brand visibility and relevance.

3. Digital & Performance Marketing

• Oversee digital campaigns across paid, owned, and earned channels (social, search, display, influencer, CRM).
• Drive performance marketing strategies to optimize conversion, ROI, and customer lifetime value.
• Leverage analytics and data insights to refine targeting, segmentation, and personalization.

4. Campaign & Project Management

• Plan and execute integrated marketing campaigns for key routes, destinations, and business units (e.g., flights, ancillary,loyalty).
• Manage campaign budgets, timelines, and KPIs, ensuring projects are delivered with excellence and measurable results.
• Coordinate with regional creative and content teams to produce impactful storytelling and localized assets.

5. Market Intelligence & Data Analysis

• Conduct market research and competitor analysis to identify growth opportunities and consumer trends.
• Track campaign performance and provide insights and recommendations to optimize future strategies.
• Present regular marketing performance reports to senior management.

6. Team Leadership & Collaboration

• Lead, coach, and inspire a team of marketing professionals to achieve excellence
• in execution.Foster a collaborative, innovative, and performance-oriented culture wi
• thin the team.Partner with regional marketing hubs to share best practices and ensure alignment across markets

WHO YOU ARE:

• Minimum 8 years of progressive marketing experience, preferably in aviation, travel, or hospitality industries.
• Proven expertise in digital marketing, brand strategy, and integrated campaign management.
• Strong analytical mindset with experience in performance metrics, ROI tracking, and data-driven decision-making.
• Exceptional leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, multicultural, and matrix organization.
• Proficiency in English and Mandarin Chinese; additional languages are a plus.

WHAT YOU'LL ENJOY:

- Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.

- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.

- Financial Wellbeing: Resources relating to financial, personal skills and career

growth programmes.

- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.

- A unique Allstar culture like no other

OUR HIRING PROCESS:

-Application received

-Candidate screening

- Interview(s) and assessment(s)

- Background check and/or other assessments

- Offer and negotiation

GET TO KNOW AIRASIA:

AirAsia has been the World's Best Low-Cost Airline for 16 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so

Now Everyone Can Fly.

GET TO KNOW US:

Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the Now Everyone Can Fly airline (if you don't, we're def

initely older than you).Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

Search Firm Representatives - We do not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any of our employees without a valid written search agreement in place will be deemed as our sole property. No fee will be paid when a candidate is hired by us as a result of an agency referral when there is no pre-existing agreement in place.

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