Senior Manager, Digital Performance

Senior Manager / Manager, Digital Performance

About The Job

The Club, an HKT Digital Ventures arm, is an integrated loyalty and digital commerce online platform. Its services include e-commerce, travel, insurance and charitable contributions. The Club members can earnClubpointson their spending at The Club, designated HKT services and merchant partners to redeem rewards and privileges. To learn more, visit.

HKT Digital Ventures builds a growth model with an integrated digital ecosystemconsistingof business verticals ranging from e-Commerce, insurance, digital health, travelto FinTech services. Leveraged by high profiling loyalty program and big data of high future visibility, we runa very successfuland promising digital ecosystem in Hong Kong.

As a Manager of Digital Growth team inDigital Ventures, you will report toAVP, Digital Growth,managing owned (i.e. eDM, App Push & MMS), organic (i.e. SEO & GEO) ,paid (i.e. SEM, Social, Display and Programmatic Campaigns) funnels & UX personalization for all The Club's digital properties and business objectives.

The role

• Lead the digital performance to its fullest through smart utilizations of AI-powered analytics tools, include but not limited to Adobe Suite

• Orchestrate the directions and operations of different organic growth engines, namely,Direct Traffics,SEO,GEO,ASO, Referralsand etc.

• Construct and definesuccessfulformulasto realize sustainable growth automationandpleasant personalized digital experiences through repeated trials & errors

• Be the expert of ourmember personaswith the goal ofcultivatinga unique, engaging andrecurringdigital ecosystem

• Oversee the setups & the operations ofcutting-edgedigital tools and technologies to maximize ROIs, enhance service levels and erect comparative advantages

• Design, develop and execute experiments to test the growth framework through end-to-end concept, analysis and pilot testing for commercialization

• Define metrics, measure performance, monitor KPIs and derive actionable insights through analytics tools (e.g. Google Analytics, Campaign Manager, Google Data Studio etc.) to promote a shared understanding of digital performance strategy

• Work close with paid & owned channel managers tosynergizeall growth initiatives, fromacquisitionto retention,co-crafting world class best practices

• Serve as the key contact pointfor bothinternal and external stakeholdersinmanagingdigitalgrowthcampaigns and otherAd tech/MarTechprojects

To succeed in this role

• 8+yearexperience inarole orcapacity of digital analytics,digitalgrowth, digital transformation or digital product management

• Highly literatein Adobe Suite (Adobe Target, Adobe Analytics, Adobe Campaign Standard, Adobe Experience Manager)and good knowledge in HTMLis a must

• Possess essential knowledgeindigital growth, operation & analytics tools, namely Google Analytics, Google Data Studio, Magento,and mainstream SNS Ad platforms)

• Proven track record ofleading successful digital growthcampaigns

• A strong communicator and collaborator who could tell stories by data and turn them intoactionablestrategies & tacticswith stakeholders

• Ability to troubleshoot technical issues and have creative problem-solving dexterity

• Able to produce high quality work within a fast paced, dynamic environment and manage different stakeholders needs

• Passionate and experience in Marketing tech and various growth-hacking tools. You keep up to date with the industry, its latest trends and platforms

• Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint

• Well-organized, independent, good team player, able to work under pressure

• Mustbe proficient in both English & Cantonese

• Immediate available is an advantage