Senior Manager, Customer Growth

About The Role

Coupang Taiwan is looking for an extra ordinary talent to join their marketing team to manage customer activation programs to deliver customer growth for the business. The incumbent will work on driving overall business growth by proactively planning and executing growth initiatives for different cohorts of customers and users on the platform. He or she will lead a team that operates customer growth programs end to end and will be responsible for driving MAC, DAC growth for the platform across new customers, repeat customers and wow members.

Key Job Responsibilities:

• Design and implement specific activations / programs / promotions targeting customers in different stages of their journey on Coupang to deliver specific goals like customer growth, new category purchase, lapse customer reactivation etc
• Track, Analyse and review performance of the program and make necessary modifications to run the program effectively
• Work with different channels and teams (CRM channels, OM, performance marketing, Product and Analytics) to drive specific execution components for the customer programs
• Devise new ideas to unlock growth for specific customer cohorts and rigorously test them to identify winners which can be scaled
• Partner with Finance to implement controls and guard rails for strong governance of the programs and the associated marketing expenditure
• Work on unearthing insights along with marketing insights team to identify opportunities on an ongoing basis

Basic Qualifications:

• 8+ years of CRM, Loyalty Program, channel marketing or Program Management experience in an e commerce or digital business environment –
• Strong analytical skills and track record of data-based decision making
• Independent and Entrepreneurial – ability to work with minimal guidance in a fast-paced and rapidly changing environment.
• Strong ability to prioritise across tasks and work streams
• Strong communication skills with high level of proficiency in both Mandarin and English.

Preferred Qualifications:

• 8+ years of Marketing or Program Management experience directly related to CRM or customer programs
• Hands-on E-commerce or B2C domain experience is strongly preferred.
• Well versed in basic data management / BI tools like SQL, Python, R etc and high degree of comfort dealing with complex sets of data for analysis