Description & Requirements
Who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.
About this team
The Senior Manager, Brand Operations plays a pivotal role in driving the successful execution of seasonal processes and integrated brand initiatives. This role is responsible for strategic budget management, annual planning and key objective setting, brand go-to-market integration & campaign delivery, and general process optimization to ensure seamless execution and operational excellence.
A day in the life
- Oversee brand marketing budget planning, tracking, reconciliation, proactively analyzing and influencing how investment is allocated across initiatives to drive efficiency.
- Key driver of the brand Annual Operating Plan (AOP), guiding investment allocation in partnership with Regional functions and Market brand leaders. Supporting with investment proposals and stakeholder buy-in.
- A connector between regional & global brand, product/merch, and business strategy teams - ensuring brand is integrated effectively to enterprise GTM cycle and ensuring key inputs and milestones are delivered throughout the process.
- Drive the end-to-end brand GTM process for integrated regional brand campaigns, ensuring campaigns are briefed and delivered on time, providing regular status updates, and serving as a key partner to brand, creative, channel, and market teams.
- Own the annual and seasonal Brand Calendar process, including facilitating decision making, calendar publication, updates, and regular communication to key stakeholders.
- Support the development of functional brand objectives/OKRs and translating into measurable goals, tracking progress, and integration across teams.
- Steward of Region/Market brand operating model, proactively driving adoption and optimization. Recommend process improvements to overall brand operations & structure including Roles & Responsibilities and change management.
- Monitor and report project progress, risks, and opportunities to senior leadership.
- Maintain organized access to key process documentation and project materials.
Qualifications:
- Bachelors degree
- 8+ years of relevant experience (2+ years in an operational role)
- Demonstrated fluency in key business tools such as Excel and PowerPoint, with the ability to translate data and processes into clear, compelling strategic narratives
- Ability to work cross-functionally with experience working in matric environment (Region, Global, and Market teams)
- Global experience, behaviour and mindset
- Must be a self-starter, critical thinker, team player, thrives working in a fast-paced entrepreneurial environment, organized, detail oriented, collaborative, and flexible
Must haves:
- Acknowledges the presence of choice in every moment and takes personal responsibility for their life.
- Possesses an entrepreneurial spirit and continuously innovates to achieve great results.
- Communicates with honesty and kindness, and creates the space for others to do the same.
- Leads with courage, knowing the possibility of greatness is bigger than the fear of failure.
- Fosters connection by putting people first and building trusting relationships.
- Integrates fun and joy as a way of being and working, aka doesn't take themselves too seriously.
At lululemon, we care for and invest in the whole person - body, mind, spirit. Our total rewards program is designed to support you in achieving your goals and focus on the things you love. In addition to competitive base pay and a team-based bonus program, we also offer paid time off, generous employee discounts, fitness/yoga classes, parenthood top up program and personal and professional development programs.
Note: availability of these benefits and perks may be subject to your location & employment type and may have certain eligibility requirements. The Company reserves the right to alter these benefits and perks in whole or in part at any time without advance notice.
Learn more about what it's like working for lululemon in our Asia-Pacific markets:
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