Responsibilities
1. Responsible for the growth of C-side and B-side users in different scenarios of international e-commerce. With delivery as the core means, formulate multi-channel growth marketing customer acquisition strategies for international e-commerce, and be responsible for the growth of e-commerce transaction users and ROAS 2. Based on business positioning, user characteristics and combined with channel characteristics, formulate reasonable channel placement strategies and monitor and analyze placement effects 3. Explore growth space and formulate reach strategies through channel mining and user segment analysis 4. Collaborate with advertising product-related teams to promote advertising capacity building and deeply optimize and improve channel advertising effects.
Qualifications
1. Applicants with a bachelor's degree or above, experience in overseas e-commerce advertising will be preferred, and those with 3 years of experience in overseas media advertising will be preferred 2. Familiar with and have practical experience in overseas advertising platforms, able to work in both Chinese and English, and able to adapt to communication scenarios such as transnational conferences 3. Interested in advertising, and willing to conduct in-depth research in the advertising field and e-commerce field 4. Have strong logical analysis ability and data sensitivity, and be able to extract key information from data and gain insight into problems 5. A player with strong learning ability, execution ability, and result-oriented player.
