About the Role
We are looking for an experienced Senior Growth Marketing Manager to support our continued growth across international markets.
This role will focus on identifying and developing scalable growth opportunities across digital acquisition, customer lifecycle, conversion optimisation and marketing analytics.
Working closely with multiple marketing and business functions, you will use data and experimentation to improve customer acquisition efficiency, strengthen conversion performance and support sustainable long-term growth.
Key Responsibilities:
- Develop and execute growth marketing initiatives across multiple markets and customer segments.
- Identify opportunities to improve customer acquisition, engagement, conversion and retention.
- Manage and optimise digital marketing activities across key paid and performance channels.
- Analyse campaign, channel and customer performance to identify growth opportunities.
- Develop structured testing and experimentation frameworks across audiences, creatives, channels and customer journeys.
- Partner with CRM, Product, Data, Creative and regional teams to improve overall funnel performance.
- Support customer lifecycle and re-engagement initiatives to improve long-term customer value.
- Monitor key growth and marketing metrics and translate performance data into actionable recommendations.
- Support marketing budget planning and allocation based on performance and business priorities.
- Evaluate new digital channels, platforms and growth opportunities.
- Collaborate with internal stakeholders and external partners to deliver growth initiatives across markets.
- Contribute to the development of scalable growth marketing processes and best practices.
Requirements:
- 7+ years of experience across Growth Marketing, Performance Marketing, Digital Marketing or User Acquisition.
- Strong experience managing and optimising paid digital campaigns.
- Hands-on knowledge of major digital advertising platforms such as Google, Meta and TikTok.
- Good understanding of customer acquisition, conversion funnels, retention and lifecycle marketing.
- Strong understanding of marketing analytics, attribution and performance measurement.
- Experience using data to optimise marketing investment and improve ROI.
- Strong analytical and problem-solving capabilities.
- Experience working across multiple markets or regions is highly preferred.
- Strong cross-functional stakeholder management skills.
- Comfortable working in a fast-paced and performance-driven environment.
Good to have:
- Experience within FinTech, technology, e-commerce or other high-growth digital industries.
- Familiarity with CRM, lifecycle marketing and customer retention strategies.
- Experience with attribution platforms, BI tools or marketing analytics solutions.
