Senior Game UI/UX & Experience Lead

We are building a character-driven game universe in which Chinese characters become collectible heroes.

The project combines Eastern fantasy, exploration, character collection and tactical gameplay with a completely new approach to language learning: knowledge is embedded directly into the world and its mechanics rather than presented as a separate lesson

.
Company is founder-funded, with stable development resources, playable prototypes and an experienced core team already in place across engineering, game design and 2D ar

t.
We are looking for a Senior Game UI/UX & Experience Lead to define how the game looks, moves, responds and feels in the player's han

ds.
This is an opportunity to shape the player experience and design language of an original IP from an early stage—not simply maintain an established interface or produce isolated screens inside a large pipel

ine.
The

RoleYou will work directly with the Founder, Lead Engineer, Game Designer and 2D Artist to transform promising prototypes into polished, intuitive and emotionally engaging g

ames.This is not a conventional app or SaaS UX

role.
You will own the connection be

• tween:UI and interaction
• designScreen composition and visual hie
• rarchyMotion and trans
• itionsAnimation, VFX and sound fe
• edbackResponsive l
• ayoutsGame feel and player c
• larityArt and engineering implemen

tation
You should be able to look at a playable prototype that simply feels wrong, identify why, and turn that diagnosis into precise, implementable improv

ements.
Core Responsi

bilitiesOwn the Player Ex

perienceEstablish the UI, interaction and presentation language across the Hanzi Heroes u

niverse.Design experiences that are immediately intuitive to younger players while retaining the depth, polish and impact expected from a genuine commerci

al game.
Design Core Game I

nterfacesDesign an

• d refine:Core gameplay int
• eractionsTouch-first pla
• yer flowsCombat and progr
• ession UICharacter collection and m
• anagementNavigation, tutorials an
• d rewardsResponsive layouts across phones an
• d tabletsTypography, icons, buttons, panels and interacti

on statesBuild a scalable design system that can support multiple connected titles while maintaining a recognisable

identity.
Direct Motion, Feedback and

Game FeelDefine how important moments unfold from the player's first input through animation, feedback and return o

f control.This ma

• y include:UI transitions
• and easingTouch and selectio
• n feedbackCharacter reveals and reward
• sequencesAnticipation, impact an
• d hit-stopCamera movement and sc
• reen shakeVFX and sound
• directionCharacter and environmental

reactionsYou understand that changing timing by a fraction of a second can transform an interaction from merely functional into deeply s

atisfying.
Diagnose and Polish Play

able BuildsReview prototypes and identify issues

• involving:Composition, scale
• and spacingInformat
• ion densityCharacter and objec
• t placementResolution and aspect-rati
• o behaviourPerceived res
• ponsivenessVisual
• consistencyInteract
• ion clarityOveral

l game feelCreate interactive prototypes, motion studies, annotated mock-ups and implementation-ready spec

ifications.
Work Across Art and

EngineeringCollaborate closely with the 2D Artist to ensure that characters, environments, UI, animation and VFX form one coherent

experience.Work directly with the Lead Engineer throughout implementation rather than stopping at desi

gn hand-off.Help determine whether a problem should be solved through UI, animation, art, VFX, sound or

engineering.

Requirem

• entsMust-Have4+ years of professional experience in game UI/UX, game interaction design or a closely
• related roleExperience working on at least one shipped mobile, PC or
• console gameA strong portfolio featuring real in-game interfaces rather than primarily websites or
• SaaS productsExcellent understanding of visual hierarchy, screen composition and inter
• action designStrong knowledge of game feel, responsiveness and pl
• ayer feedbackExperience designing touch-first interfaces across different devices and
• aspect ratiosAbility to design both minimal, immersive interactions and information-rich
• game systemsProficiency in Figma or equivalent interface and prot
• otyping toolsAbility to communicate motion and interaction behaviour—not only s
• tatic layoutsAbility to produce clear specifications for artists
• and engineersWillingness to remain involved until the experience feels right in the p

layable buil

• dNice-to-HaveExperience designing games for children or fam
• ily audiencesExperience with RPG, collection, strategy or progre
• ssion systemsExperience with 2D character
• -driven gamesMotion-design or UI-animati
• on experienceFamiliarity with After Effects, Rive, Spine, Unity, Defold, Phaser or
• similar toolsExperience directing VFX, audio feedback or
• technical artExperience working in a small, highly agile game-dev
• elopment teamInterest in language, mythology, typography, calligraphy or Ea

stern fantasyChinese-Language Knowledge Is

Not RequiredYou do not need to speak or

read Chinese.
In fact, unfamiliarity with Chinese may be an advantage. Many players will be complete beginners, so you can help identify assumptions that Chinese-speaking team members may overlook and ensure the game communicates clearly through interaction, animation

and feedback.
Curiosity, cultural respect and exceptional game UI/UX judgement are more important than prior lang