Senior Front-end Engineer (TrendLife)

Role Overview

As a Senior Frontend Engineer, you will architect and deliver high-quality frontend solutions while spearheading our transition toward an AI Development Lifecycle (AIDLC). You will deeply integrate AI-enabled tools, agents, and workflows into every phase of frontend development. This role involves close collaboration with designers, backend engineers, product managers, and marketing teams to build user-centric experiences that drive conversion, measurable analytics, and meaningful business impact.

Responsibilities

• Leverage AI-assisted development tools (e.g., Claude Code, Gemini…) to accelerate frontend development, enhance code quality, and streamline UI/UX design workflows

• Review AI-generated code for security, accessibility, performance, and architectural fit establish safe AI workflows and best practices across the team

• Design and implement scalable frontend architecture using React/Next.js optimize for Core Web Vitals, SEO, and user experience

• Architect systematic GA4/GTM event tracking and data layer design move beyond page-level tracking to reusable, maintainable event schemas

• Work with product and marketing teams on requirement discussions, cross-team integration, conversion optimization, and user success

• Troubleshoot and debug complex frontend issues identify root causes and implement effective, scalable solutions

• Enhance development and deployment processes automate frontend testing, builds, and release pipelines to improve efficiency and reliability

Requirements

• Bachelor's degree in computer science, engineering, or equivalent industry experience

• 3+ years professional frontend development with demonstrated success building production systems

• Deep proficiency in React/Next.js and modern JavaScript/TypeScript (ES6+, async patterns, state management)

• Demonstrated success in adopting an AI development lifecycle (AIDLC) to scale output while maintaining strict quality and architectural standards

• HTML/CSS mastery-rendering performance, accessibility (WCAG), responsive design, Core Web Vitals optimization

• Proficiency with version control (Git) and CI/CD processes comfortable with GitHub Actions or similar automation

• API integration fundamentals-REST and GraphQL experience with WPGraphQL a plus

Nice-to-Have

• Testing frameworks and best practices-Jest, Cypress/Playwright, E2E testing

• Backend language familiarity (Node.js, Python, PHP) or experience debugging API interactions

• Experience with containerization (Docker) and deployment awareness

• SEO expertise and familiarity with SEO tools (Google Search Console, Lighthouse, Semrush…)

• Familiarity with WordPress ecosystem (themes, plugins, PHP concepts) or willingness to learn using AI tools independently

• Experience in security best practices for frontend (XSS, CSRF prevention, secure data handling)

Culture Fit

• Takes ownership of development and quality, balancing technical excellence with pragmatic and timely delivery.

• Embraces AI-enabled workflows and proactively adopts new tools to improve efficiency and capabilities.

• Values architectural integrity and addresses root causes rather than relying on quick fixes.

• Communicates effectively in English, demonstrates a proactive attitude, strong problem-solving skills, and effective cross-functional collaboration.