Senior, Demand Generation and Account-Based Marketing

Own the regional demand generation and account-based marketing (ABM) strategy across operating markets, including Southeast Asia, Hong Kong, and India, ensuring alignment with Amplify Health's growth priorities and market-entry strategies.

Translate customer segmentation and transformation maturity frameworks into practical, well‑sequenced demand campaigns.

Plan and manage multi‑channel engagement programmes for enterprise and public-sector buyers with long, complex sales cycles.

Ensure demand activities reflect how Amplify Health's software, data, advisory and managed services are positioned at different stages of customer transformation.

Develop and maintain strong account-level understanding for priority enterprise and institutional accounts.

Map ICP, key buying committee roles and stakeholder dynamics to support effective engagement sequencing.

Assess account readiness and help determine the most appropriate solution entry point in partnership with sales.

Support sales teams with account insights that improve the relevance and timing of initial conversations.

Operate and continuously improve lead scoring and qualification processes aligned to customer archetypes and deal maturity.

Manage the demand workflow from prospect research and outreach through to qualification and handoff.

Ensure sales‑qualified opportunities are consistently supported with clear account context and engagement rationale.

Work closely with sales counterparts to refine targeting, qualification quality and early-stage pipeline conversion.

Apply agreed demand messaging and narratives focused on customer outcomes rather than product features.

Collaborate with content marketing, product marketing and subject‑matter experts to support campaigns with relevant assets and insights.

Track and report demand performance, including pipeline contribution, conversion rates and cost per qualified opportunity.

Use performance data to optimise campaigns, prioritisation and sequencing over time.

Over 6–8+ years of experience in B2B demand generation and account-based marketing within health tech, insurtech or enterprise SaaS environments.

Demonstrated success running ABM programmes for named enterprise accounts with long, multi-stakeholder sales cycles.

Proven experience designing lead scoring, pipeline models and data-driven campaign decisioning. Ability to frame marketing messages around transformation outcomes.

Hands-on experience with enterprise marketing automation platforms (e.g. Microsoft Dynamics 365 or equivalent) and familiarity with ABM tooling.

Bachelor's degree required; advanced degree (MBA or equivalent) preferred.

Familiarity with health insurance operations, public health systems or healthcare financing in Asia is a strong advantage.

Technical Domain Expertise: Deep understanding of enterprise demand generation, ABM mechanics and pipeline analytics within complex B2B solution environments. Comfortable integrating software, data, advisory and managed services into coherent go-to-market narratives.

Strategic Architect: Able to design scalable demand systems that reflect customer readiness, segmentation and buying behaviour rather than one-size-fits-all campaigns.

Unifier & Cross-Functional Influencer: Builds strong alignment across marketing, sales and product teams to ensure consistent messaging, qualification standards and execution discipline.

Data-Driven Decisiveness: Uses data confidently to prioritise accounts, adjust sequencing and optimise campaign investments. Translates analytics into clear actions.

Customer-Obsessed Advocate: Frames marketing strategies around transformation outcomes and customer value, not product features, ensuring relevance at every engagement point.