Job description
We are looking for a detail-oriented and commercially minded Senior Data Analyst / CRM Analyst or Assistant Manager to support business growth through customer insights, CRM analytics, and data-driven decision-making. This role will work closely with Retail, Marketing, CRM, Merchandising, and Management teams to analyze customer behavior, evaluate campaign performance, and identify opportunities to drive sales, retention, and client engagement within a luxury retail environment.
Key Responsibilities
Data Analysis & Reporting
- Analyze sales performance, customer purchase behavior, and retail KPIs to provide actionable business insights.
- Develop and maintain regular reports and dashboards using CRM, POS, and business intelligence tools.
- Track customer lifetime value, retention rate, repeat purchase rate, and client acquisition effectiveness.
- Conduct ad-hoc data analysis to support business planning and management decisions.
- Identify trends, opportunities, and potential risks through data interpretation.
CRM & Customer Insights
- Perform customer segmentation based on spending patterns, purchase history, behaviors, and demographics.
- Support the development and execution of targeted CRM campaigns to increase customer engagement and sales conversion.
- Analyze campaign effectiveness and provide post-campaign performance reports with recommendations.
- Monitor VIP client movements and support clienteling strategies.
- Work closely with CRM and Retail teams to enhance customer journey and customer experience initiatives.
Database Management
- Ensure customer database accuracy, integrity, and compliance with data governance standards.
- Regularly validate, cleanse, and enrich customer data.
- Support CRM system maintenance and enhancement projects.
- Ensure proper customer data collection practices across retail stores.
Business Partnership
- Collaborate with Retail, Marketing, E-commerce, Merchandising, and Finance teams on various analytical projects.
- Provide recommendations to improve customer retention, loyalty, and sales productivity.
- Support budgeting, forecasting, and business reviews through data-driven insights.
Requirements
- Bachelor's degree in Statistics, Data Analytics, Business Analytics, Mathematics, Marketing, Economics, or related disciplines.
- 4-5+ years of experience in Data Analytics, CRM Analytics, Business Intelligence, or Customer Insights.
- Experience gained from luxury retail, premium fashion, beauty, cosmetics, watch & jewellery, or FMCG industry is highly preferred.
- Strong proficiency in Excel (Pivot Table, VLOOKUP, Power Query).
- Familiarity with SQL, Power BI, Tableau, Looker Studio, or other visualization tools.
- Experience in CRM platforms such as Salesforce, SAP CRM, Microsoft Dynamics, Emarsys, or similar systems.
- Strong analytical mindset with the ability to translate data into business recommendations.
- Excellent communication and stakeholder management skills.
- Fluent in English and Chinese (Cantonese & Mandarin preferred).
Preferred Background
- Luxury Fashion
- Watch & Jewellery Retail
- Beauty & Cosmetics Brands
- Premium Retail & Lifestyle Brands
- CRM, Customer Loyalty, Data Intelligence, Customer Insights, Business Analysis functions
- Agency background with related experience are also welcome