Senior /CRM Specialist

Role Responsibilities:

• Support CRM Manager in executing campaign strategies for retention and engagement
• Build and manage automated user lifecycle workflows and segmentation
• Conduct A/B testing and analyze performance to optimize communication
• Collaborate across Product, Marketing, Creative, and Tech teams for go-to-market initiatives

Key Deliverables:

• Executed CRM campaigns across push, email, and in-app channels for e-commerce platform
• Delivered automation strategies targeting DAU/MAU and purchase growth
• Produced performance reports and optimization recommendations based on campaign data
• Improved user retention and engagement through targeted CRM strategies