Senior B2B Marketing Specialist

TutorABC is a global leader in online education with over 20 years of industry experience, partnering with top institutions such as Oxford University Press and Cambridge University Press. With our cutting-edge AI-powered learning platform and a network of 35,000 certified foreign teachers, we serve learners across 100 countries and have accumulated more than 100 million students worldwide.

In addition to individual learning solutions, TutorABC Business empowers corporate clientsincluding Apple, Google, and Amazonby providing world-class talent development programs to more than 3,000 global enterprises. We are now seeking a B2B Marketing Specialist with strong business acumen to help integrate marketing resources and expand the reach of our enterprise training services.

What You Will Do

• B2B Marketing Campaigns & Brand Promotion

Plan and execute B2B marketing campaigns based on enterprise client needsincluding topic planning, messaging strategy, channel execution, and performance reviewto consistently enhance the visibility of TutorABC Business.

• Content Curation & Storytelling

Develop and write B2B marketing content, customer success stories, and social media posts that transform our professional services into clear and compelling narratives.

• Lead Generation Marketing

Utilize marketing tools to conduct lead-nurturing messaging. Optimize content and campaign pacing based on objectives to drive potential client acquisition.

• Email Marketing

Plan and create B2B newsletters, segment and tag audience lists, track performance metrics, and refine strategies for improved outcomes.

• PR & Cross-Industry Partnerships

Assist in drafting press releases and coordinating cross-industry marketing initiatives to amplify TutorABC's brand presence.

What We're Looking For

• Experience: 24 years in marketing, digital marketing, or B2B marketing
• Chinese Proficiency: Strong Traditional Chinese writing skills with the ability to independently craft structured and persuasive marketing copy
• English Proficiency: Intermediate English communication skills; TOEIC 750+ is preferred
• Nice-to-Have: Experience using LinkedIn Sales Navigator, Dripify, HubSpot, or other CRM/EDM tools