Summary
Are you a data-driven marketer who can connect insights to strategy, and strategy to execution across CRM and performance channels
We are looking for a Section Manager, Marketing Analytics & CRM to lead our data, insights, and CRM capabilities. This role combines hands-on analytics with team management, owning how we track, measure, understand, and optimise the full customer lifecycle.
Job Description
In this role, you will play a critical role in shaping how we acquire, engage and retain customers, powered by strong data foundations and actionable insights.
Marketing Analytics & Insights
- Own the overall marketing analytics strategy across Performance Marketing (SEM, SEO, Display, Social) and CRM.
- Translate business goals into measurement frameworks, KPIs, and reporting structures.
- Drive deep-dive analysis across paid and owned channel data to uncover growth opportunities, performance gaps, and optimisation levers.
- Guide decision-making through clear, insight-led recommendations.
Data Tracking, Attribution & Measurement
- Own end-to-end tracking strategy, including tagging, event tracking, and data integrity.
- Drive attribution and measurement frameworks to evaluate channel and campaign effectiveness.
- Lead experimentation strategy (A/B testing, incrementality testing) to improve performance.
- Partner with IT and Business Intelligence teams to strengthen data pipelines and measurement capabilities.
Dashboarding, Reporting & Data Infrastructure
- Develop performance monitoring & KPI reporting dashboards, utilising multiple internal & external data sources
- Build a customer data warehouse to enable real-time personalised marketing.
CRM Strategy & Team Leadership
- Lead, manage and develop the CRM team across campaign execution and lifecycle management.
- Define CRM strategy across customer lifecycle stages (acquisition, onboarding, engagement, retention, reactivation).
- Identify opportunities for segmentation, personalisation, and customer value optimisation.
- Drive continuous improvement in CRM effectiveness, personalisation, and automation capabilities.
Key requirements
- Bachelor's degree in Marketing, Data Analytics, Engineering, or related field.
- 9-11 years of experience in marketing analytics, CRM, or digital performance roles.
- Proven experience managing or mentoring a team (especially CRM).
- Strong expertise in analytics tools (e.g. GA4), dashboarding (Power BI/Tableau), and SQL.
- Deep understanding of CRM/lifecycle marketing and performance marketing metrics.
- Understanding of ad platforms, tagging standards, UTMs, floodlights/pixels, etc.
- Familiarity with CRM platforms (e.g. Salesforce Marketing Cloud, Insider, etc.)
- Strong stakeholder management and ability to operate at both strategic and hands-on levels
- Strong analytical thinking and excellent problem-solving ability
- Excellent attention to detail and commitment to data integrity
