Collaborate with stakeholders to translate business needs into technical solutions.
Enable SFMC functionality and Integrations. Provide best practice guidance.
Act as consultant for SFMC.
Estimate the effort for the change requests / enhancements needed on the platform and implement them under the guidance of the architect.
Lead a small team of Developers to design, implement, and optimize cross-channel campaigns. Perform Testing of the implemented Functionality / automations.
Mentor cross-functional teams, Lead workshops, requirement gathering and solution design sessions.
Publish implementation documentation.
SIT Support, UAT Support, PROD Deployment, Go-Live and Hypercare support.
Qualifications And Skills
Essential Skills:
Demonstrate ten to twelve years of project management experience delivering technology projects with a focus on marketing automation or customer engagement platforms.
Show deep hands-on experience managing projects that implement or enhance Salesforce Marketing Cloud capabilities across multiple business units or campaigns.
Display strong understanding of design and release management concepts by explaining how structured build test and deployment practices improve reliability and speed of Salesforce Marketing Cloud delivery.
Exhibit practical knowledge of hybrid work practices by describing methods to coordinate distributed teams maintain engagement and ensure accountability without frequent travel.
Apply recognized project management techniques by using scheduling risk management estimation and reporting skills to manage complex cross functional work.
Communicate clearly with technical and nontechnical partners by translating business goals into actionable plans and explaining Salesforce Marketing Cloud impacts in accessible language.
Utilize problem solving and negotiation skills to balance scope quality and timeline when constraints arise during Salesforce Marketing Cloud implementations.
Experience on different SFMC modules like Email Studio, Mobile Studio, Automation Studio, Web Studio, Content builder, Journey Builder, Personalization, Contact Builder, etc. (both implementation and deployment).
Understanding of the Digital Marketing processes including Cross Channel Marketing - Campaign Orchestration, Real-time Interaction, 1-to-1 User Journeys, Next Best Offers etc.
Understanding of different type of SFMC integration: Out of the box, Realtime (REST and SOAP) and Batch.
Understanding of Email regulatory compliance, and deliverability elements.
Sound knowledge of marketing domain processes.
Nice to Have Skills.
Agile methodologies.
Scripting knowledge of AMPscript, SSJS, SQL, HTML.
