Develop and execute global omnichannel marketing strategies, integrating eCommerce, Retail, CRM, and Brand Marketing with scalable campaign playbooks and toolkits for regional markets.
Lead creative direction and visual communication strategies, overseeing global campaign messaging, key visuals, and brand guidelines to ensure consistency across all online and offline touchpoints.
Plan and execute ASUS eShop marketing initiatives, optimizing homepages, campaign pages, and product experiences to enhance digital engagement and conversion throughout the customer journey.
Define retail marketing communication strategies and in-store experience standards, including POSM and channel marketing assets, to strengthen brand visibility across physical retail environments.
Serve as the primary liaison between Global HQ and regional marketing teams, supporting local execution of global strategies while tracking omnichannel performance, analyzing campaign effectiveness, and delivering insights and executive reporting.
需求條件
Basic Qualifications
Bachelor's degree or above in Marketing, Business Administration, Communications, or related fields.
5+ years of experience in Brand Marketing, Digital Marketing, eCommerce Marketing, Retail Marketing, or related disciplines.
Proven experience managing global projects or regional stakeholder engagement.
Strong understanding of integrated marketing, brand communication, and customer journey planning.
Excellent visual judgment and creative strategic thinking.
Strong analytical and business acumen.
Excellent project management and stakeholder management skills.
Fluent English communication skills.
Preferred Qualifications
Experience in consumer electronics, technology, lifestyle, or global brands.
Familiarity with D2C, CRM, eCommerce, and omnichannel business models.
Experience with GA4, Power BI, Tableau, or Looker Studio.
Familiarity with Adobe Creative Suite, Figma, or creative collaboration platforms.
Experience in Product Launch or Go-To-Market (GTM) initiatives.
Previous experience working in multinational organizations or Global Headquarters environments.
