SA21632 APAC Regional Digital Marketing Specialist
SA21632 APAC Regional Digital Marketing Specialist
ASUS- Posted 5 hours ago
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Job Description
工作說明
About The Role
As part of the ASUS APAC Consumer Marketing team, this role serves as a regional hub for executing digital marketing priorities across Asia Pacific. You will collaborate closely with functional counterparts and local market teams, reporting directly to the Territory Marketing Director.
This is an opportunity to progress from single-market execution to broader APAC responsibilities — planning and executing Search/GEO and CRM initiatives, coordinating market readiness for eShop and website launches, supporting cross-market O2O integration, and leading the development of regional marketplace standards under the Territory Marketing Director's strategic direction.
Key Responsibilities
About The Role
As part of the ASUS APAC Consumer Marketing team, this role serves as a regional hub for executing digital marketing priorities across Asia Pacific. You will collaborate closely with functional counterparts and local market teams, reporting directly to the Territory Marketing Director.
This is an opportunity to progress from single-market execution to broader APAC responsibilities — planning and executing Search/GEO and CRM initiatives, coordinating market readiness for eShop and website launches, supporting cross-market O2O integration, and leading the development of regional marketplace standards under the Territory Marketing Director's strategic direction.
Key Responsibilities
- GTM Pacing & Launches: Coordinate APAC launch timelines and market readiness for eShop and website initiatives, ensuring key stakeholders, content, and execution milestones are aligned.
- Search Visibility (SEO/GEO): Plan and execute SEO and GEO initiatives that improve brand visibility and consumer discovery across APAC search and AI-driven platforms.
- O2O Integration: Coordinate cross-functional initiatives that connect online and offline consumer journeys, supporting alignment and implementation across APAC markets.
- Marketplace Guidelines: Lead the development and rollout of regional operational standards for third-party marketplaces, with strategic direction and final approval from the Territory Marketing Director.
- CRM Lifecycle Communication: Execute customer lifecycle and campaign communications across APAC, working with local markets to improve engagement and consistency.
- Digital Marketing Experience: 3–5 years of hands-on experience, with demonstrated strength in at least one of the following areas: e-commerce operations, SEO/SEM, CRM/EDM, or MarTech platforms.
- Stakeholder Management: Strong influence and communication skills to align cross-functional teams (HQ, agencies, local markets) without direct authority.
- Problem Solving: Proactive and self-directed, with the ability to translate strategic direction into clear priorities and actionable plans.
- Experience in cross-border projects.
- Background in technology or consumer electronics.
- Agency or startup environment experience.
- Marketplace operations, SEO, or O2O initiative experience.
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