The Market Development Manager is a sales driven role, managing an assigned market and/or product group. The role is devoted to grow business against competition through a holistic 4P strategy (product, place, price & promotion). Market Development Manager is required to stay connected to the market either by frequent traveling or on an expatriate assignment. The last but not the least, he/she is expected to come with an open mind, and to live and work as a true global citizen in the dynamic IT business environment.
- Study and analyze the market competition, define the opportunity, propose product positioning to decide business strategy together with line manager
- Understand our product portfolio and roadmap from the headquarters; select the right product & SKU for the assigned market
- Set up the right pricing strategy for each product line to maximize market share and profit
- Decide go-to-market channel strategy and channel program to maximize sales quantity & profit
- Co-work with marketing team to plan marketing strategy and activities to raise brand position and preference
- Based on the understanding of the assigned market, provide accurate sales forecast to headquarters
- Monitor sell-in, sell-out, final inventory status and modify the order and forecast and ensure healthy supply status in the market
- Manage quarterly business simulations including revenue, costs, expenses, and profit
- Decide and set up the service policy for the responsible product line; monitor service satisfaction level with optimized cost
- Passion on information technology industry and products.
- Positive and proactive attitudes; ambitious and goal-oriented.
- Strategic thinking and solid in execution.
*Salary is evaluated based on academic back ground and years of related work experience*
