We're looking for a Digital Experience Specialist who can optimize user journeys and content performance across ASUS digital and social channels. This role ensures seamless transitions from discovery to commerce, helping users move effortlessly from inspiration to action. You'll be the architect of cross-channel experiences that convert attention into engagement and engagement into sales.
Key Responsibilities
- Develop and operationalize channel strategies for Instagram, YouTube, and TikTok defining content formats, publishing rhythms, and SEO best practices.
- Optimize shopper journeys within and across channels, ensuring frictionless movement from social discovery to website interaction and purchase.
- Lead personalization pilots that tailor content and experiences based on user behavior, segment, and lifecycle stage.
- Collaborate with CRM, eShop, and content teams to align messaging and UX across touchpoints.
- Own and improve key metrics including:
- Social SEO optimization
- Social-to-website click-through rate (CTR)
- Website engaged sessions, key event %, add-to-cart %
Business Impact
- You understand how experience design drives conversion, retention, and brand perception.
- You're motivated by improving the metrics that matterfrom CTR to checkout.
- You think in terms of user value and business outcomes, not just campaign execution.
Education & Training
We value capability over credentials. That said, successful candidates often demonstrate:
- Training or coursework in UX design, digital marketing, consumer psychology, or content strategy.
- Certifications or hands-on experience with personalization, analytics, or social optimization tools.
- Participation in communities or workshops focused on journey design, conversion rate optimization, or social commerce.
- A portfolio or case studies showing how you've improved user journeys and content performance across channels.
Technical & Strategic Skills
- Demonstrated ability to design and optimize digital journeys across social and owned platforms.
- Experience using behavioral data to inform UX and content decisions.
- Familiarity with personalization frameworks and tools (e.g., Adobe Target, Dynamic Yield, or similar).
- Strong understanding of social SEO and how it drives discoverability and engagement.
- Experience with web analytics platforms (GA4, Adobe Analytics)
- Bonus: Social performance tools (Emplifi, VidIQ, etc.).
Soft Skills
- Systems thinker who can connect dots across platforms, teams, and user behaviors.
- Creative problem solver with a bias for experimentation and iteration.
- Strong communicator who can translate insights into action and align stakeholders around a shared vision.
- Comfortable working in fast-paced environments with shifting priorities.
