Retail Sales Manager

Main responsibilities:

1.Retail Shops Management and Team Development

Manage the overall operations of all company-owned retail stores, full responsible for sales achievement and performance improvement. Drive continuous commercial excellence from in-store merchandising execution, store operation efficiency to delivery of incremental store productivity. In leadership position for >40 staffs people management, responsible for team performance management, capability building, selling skills improvement, training resource allocation and overall team mobilization and organization effectiveness.

2.Category & Profitability Management

Analyze sales performance, product mix, profitability, and market trends to optimize category strategies, inventory planning, and SKU productivity.

3.Business Development & Project Management

Develop business proposals and category recommendations for existing and prospective customers, ensuring successful project delivery and order execution.

4.Implementation of strategic Commercial and Marketing initiatives

Plan and execute annual plans designed for Retail shops, taking the lead to design commercial initiatives to increase store traffic, sales conversion, and revenue growth.

5.Business Analysis & Reporting

Prepare sales and profitability reports, provide actionable business insights, and recommend strategies to support management decision-making.

6.CRM & Loyalty Management

Manage CRM and loyalty programs to drive member acquisition, engagement, retention, and lifetime value through customer insights, targeted campaigns, and omnichannel initiatives.

7.Customer Service Excellence

Continuously optimize customer service processes to ensure consistent, friendly, and high-quality customer service standards across all customer touchpoints.

8.Cross-functional Collaboration

Collaborate closely with Marketing, Product, and Supply Chain teams to ensure seamless operations, effective campaign execution, and product availability.

Required qualifications and skills:

1.Bachelor's degree in Business Administration, Marketing, Sales( Minimum 3–5 years), or a related discipline, with business English proficiency.

2.Proficient in presentation skills and Microsoft Office applications.

3.Strong understanding of physical retail operations and customer service practices, with excellent communication skills.

4.Capable of analyzing sales data and performance metrics.

5.Hands-on experience with CRM systems and loyalty program management.

6.Possess strategic thinking and problem‑solving abilities.

7.Strong communication skills with the ability to collaborate effectively across departments.