Regional Sales Manager (South East Asia)

Sales Performance & Market Analysis

- Analyze overall vehicle sales performance across Malaysia, including retail sales, wholesale performance, inventory aging, and market penetration.

- Monitor dealer network performance and identify opportunities to improve sales efficiency, profitability, and operational effectiveness.

- Prepare regular sales forecasts, market analysis reports, and performance reviews for management.

Dealer Network Management

- Manage and strengthen relationships with dealers, distributors, and key channel partners across Malaysia.

- Evaluate dealer operational performance, showroom standards, inventory management, and customer satisfaction.

- Support dealer development, network expansion, and optimization initiatives.

Competitive Intelligence & Market Monitoring

- Monitor competitor activities including pricing strategy, product positioning, promotional campaigns, dealer expansion, and market share movements.

- Conduct regular benchmarking analysis and provide actionable market insights to support business strategy and pricing decisions.

- Track industry trends, customer preferences, and regulatory developments within the Malaysian automotive market.

Sales Strategy & Target Achievement

- Develop and execute annual and quarterly sales strategies aligned with company business objectives.

- Lead sales target deployment and ensure achievement of retail volume, revenue, and market share targets.

- Collaborate with marketing and aftersales teams to improve customer acquisition and retention.

Operational Coordination

- Coordinate local sales operations including order management, vehicle allocation, logistics coordination, and inventory control.

- Ensure smooth communication between headquarters, local teams, and dealer networks.

Compliance & Localization

- Ensure all sales operations comply with Malaysian laws, regulations, and industry standards.

- Adapt corporate strategies and commercial policies to local market conditions and customer expectations.

Qualification:

- Malaysian citizen with strong understanding of the Malaysian automotive market and business environment.

- Bachelor's degree in Business Administration, Marketing, Automotive Management, or related disciplines.

- Minimum 5 years of sales or dealer network management experience in the automotive industry.

- Strong knowledge of dealer operations, automotive retail business, and market analysis.

- Proven experience in sales planning, target management, and dealer performance improvement.

- Excellent analytical, negotiation, and communication skills.

- Fluent in English; proficiency in Bahasa Malaysia is required. Mandarin is an advantage.

- Willing to travel frequently within Malaysia.