Regional Product Marketing Manager, ELL

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At Cengage, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education. Cengage's portfolio of businesses supports student choice by providing a range of pathways that help learners achieve their goals and lead a choice-filled life.

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***The post holder for this role can be based in either Singapore, Vietnam, Malaysia or Hong Kong***.

Summary:

The Regional Product Marketing Manager supports product strategy and go-to-market (GTM) readiness for a regional English Language Learning publishing portfolio. This role works with the worldwide product marketing group to turn market insights, customer needs, and product inputs into clear messaging and enablement assets.

This role reports to a regional marketing leader. It partners closely with local teams across the region. It also collaborates with the central Product Marketing group on core positioning, messaging frameworks, and GTM approach. The role is essential in taking global products into regional markets successfully. It represents the voice of the customer and the marketplace back to the global product marketing and product teams.

What you'll do here:

• Support regional go‑to‑market readiness and product launches by coordinating messaging, enablement assets, and timelines across your regional go-to-market team.
• Partner with global product marketing and sales enablement teams to support the creation of sales enablement resources, including product demos, one‑pagers, pricing narratives, and outbound messaging.
• Work alongside global product marketing and sales enablement teams to contribute to the development of sales enablement tools, including product demos, one‑pagers, pricing narratives, and outbound messaging.
• As needed, partner with regional global and regional marketing to modify global product positioning and messaging into compelling, regionally relevant value propositions aligned to local curricula, buyer needs, pricing models, and market dynamics.
• Assess regional market dynamics, customer needs, competitive landscape, and local regulatory or adoption considerations to shape product development and positioning, roadmap communication, and GTM execution.
• In partnership with global product marketing, collect and analyze voice‑of‑customer and voice‑of‑field insights from your region to support product messaging, sales enablement materials, and GTM readiness.
• Develop foundational product messaging for regional publishing. This includes value propositions, target personas (buyers, users, influencers), and product descriptions, ensuring alignment with global standards and messages while reflecting local market needs.
• Drive regional market visibility through relevant awards, sponsorships, certifications, trade shows, and owned events or webinars aligned with regional product lifecycles and releases.

Skills you will need here:

• Bachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• 2+ years of related experience in product marketing, regional marketing, publishing, or equivalent practical experience with a strong preference for English Language Learning industry experience.
• Bachelor's degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience.
• Understanding of product marketing and GTM concepts, including product positioning, customer segmentation, and launch readiness.
• Experience in adapting and regionalizing global product strategies and messaging for local markets.
• Ability to analyze regional market dynamics, including competitors, customer and field feedback - and translate insights into clear messages and sales materials.
• Strong cross‑functional collaboration skills and ability to work effectively with regional teams while maintaining global alignment.
• Proven track record in influencing decision‑making internally - through insights and partnership.
• Strong written and verbal skills, with the ability to create concise, audience‑appropriate product messaging and sales tools.
• Experience developing or supporting sales enablement assets such as one‑pagers, knowledge transfer documents, and product or sales demos.