The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular's SEA business, driving growth across three key franchises: Coronary and Core Coronary, OCT/FFR (PCIO), and Endovascular. This role is responsible for developing and executing marketing strategies that align with business objectives, internal team training on product & their clinical value proposition, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment.

RESPONSIBILITIES

Strategic Planning & Execution

• Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises.
• Conduct market analysis, competitive intelligence, and identify growth opportunities. Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth.
• Create Strong market models reflecting current market trends and competitive landscape
• Routinely perform analyses of industry, market, and account-specific trends. Present findings in clear, consistent presentations with specific conclusions and proposed actions
• Assess market for partnership, distribution, or co-promotional relationships. Propose possible deals or opportunities that would drive AV's leadership position and incremental revenue.
• Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans.
• Support training programs for internal teams and external stakeholders.

Portfolio Management

• Drive product positioning, pricing strategies, and lifecycle management for Coronary, Core Coronary, OCT/FFR, and Endovascular portfolios.
• Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc.)
• Provide regional leadership to support execution of local marketing activities and tactics.
• Lead regular product training sessions (product information, clinical data, etc.) for AV staff throughout SEA region.
• Collaborate with global teams on new product launches and ensure successful commercialization in SEA.

Demand Generation & Customer Engagement

• Design and execute campaigns to drive core business and market leadership
• Design and execute campaigns to increase adoption of OCT and FFR technologies.
• Partner with sales teams to develop physician engagement programs, KOL management, and educational initiatives. Create and lead KOL development and tracking activities host advisory board meetings, and other Abbott organized clinical events.
• Support launch planning and execution of new technologies
• Drive internal team training and skill building initiatives
• Run digital campaigns to drive reach and increase awareness

Financial Accountability

• Manage marketing budgets effectively to deliver ROI.
• Monitor performance metrics and provide regular business reviews to leadership.

REQUIREMENTS

• Bachelor's degree in Marketing, Business, or related field MBA preferred.
• Minimum 6-10 years of marketing experience in medical devices or healthcare industry, with strong exposure to cardiovascular or vascular therapies.
• Proven track record in managing multi-country marketing strategies and driving revenue growth.
• Strong analytical, communication, and leadership skills.
• Ability to work in a matrix organization and manage multiple stakeholders.
• Travel expectation 50% of the time
• Strategic thinking and analytical skills
• Strong track record of new product launches and execution excellence.
• Deep understanding of SEA healthcare market dynamics.
• Excellent branding, creative skills
• Understanding of digital channels of marketing
• Excellent communication and presentation skills along with high PowerPoint and excel competence
• Strong project management and organizational skills.
• Ability to influence and collaborate across functions and geographies